Pilmico Animal Nutrition Corporation (Pilmico) held its annual “Agripost Conference” to celebrate and recognize the top-performing local retailers in various parts of the country. This event also serves as an opportunity to provide product and industry updates to its partners. The event has been taking place since November 2023.
In Carmen, Davao del Norte however, instead of holding a celebration event, Pilmico and its partner distributors in the area, namely Panabo Bluz and Chemar Marketing, redirected their resources to ”Padayon Gihapon Ta, Partner” (Let’s Keep Going, Partner). This initiative aims to assist the duck raisers affected by the recent flooding in Mindanao, whose livestock suffered in early February of this year.
Jefferson Abian, Pilmico Assistant Vice President for Feeds Sales, speaks to the community of duck raisers in Carmen, Davao del Norte.
Pilmico and the distributors collaborated with the local government unit, agricultural office, and Provincial Veterinary Office of Brgy. Anibongan, Carmen, Davao del Norte, to organize a two-day recovery assistance program from February 26 to 27, 2024. On the first day, they held a veterinary mission for livestock raisers and distributed 36 bags of “Avemax” duck feeds. About 175 beneficiaries received “Vet Kits,” including animal nutrition supplements, to help in their recovery.
During his opening remarks, Jefferson Abian, Pilmico Assistant Vice President for Feeds Sales, underscored the importance of perseverance in times of crisis.
“Natural calamities can be challenging, but we must learn to move forward as a community. At Pilmico, we are committed to being your ‘Partner for Growth,’ especially when you need it most. We are always ready to provide support and assistance to ensure the growth and development of the livestock industry,” Abian said.
Even though this initiative was far from the usual festivities of Pilmico’s Agripost Conferences, it brought a different form of joy by providing assistance to the duck raisers of the Municipality of Carmen who were most in need of help.
Frequently Asked Questions
How does this initiative illustrate the broader meaning of Pilmico’s ‘Partner for Growth’ brand positioning?
The willingness to forgo a celebration event and replace it with relief programming demonstrates that Pilmico’s partner commitment is not limited to normal business conditions. Being present during a crisis – with tangible supplies, veterinary support, and multi-stakeholder coordination – gives concrete meaning to the positioning and distinguishes it from a purely commercial relationship between a feed supplier and its customers.
What triggered Pilmico’s decision to convert its Agripost Conference in Carmen, Davao del Norte into a relief operation?
Severe flooding struck Mindanao in early February 2024, devastating the livestock of duck raisers in Carmen, Davao del Norte. Rather than proceed with the usual Agripost Conference celebration, Pilmico and its partner distributors redirected their resources to provide immediate disaster recovery assistance to the affected community.
What was distributed during the two-day recovery program from February 26 to 27, 2024?
The recovery program delivered 36 bags of Avemax duck feeds and approximately 175 Vet Kits containing animal nutrition supplements to help surviving livestock recover. The assistance was organized in collaboration with the local government unit, agricultural office, and Provincial Veterinary Office of Brgy. Anibongan, Carmen.
Which distributor partners supported Pilmico in organizing this relief effort?
Panabo Bluz and Chemar Marketing, Pilmico’s partner distributors in the Carmen area, joined the initiative and helped organize and deliver the two-day recovery program. Their involvement reflects the collaborative model through which Pilmico’s trade partnerships extend beyond commercial transactions to community support.
What message did Pilmico’s Assistant VP for Feeds Sales deliver to the duck raisers at the event?
Jefferson Abian emphasized that natural calamities are challenging but that communities must find ways to move forward together. He affirmed Pilmico’s identity as Partner for Growth by stating the company’s readiness to provide support and assistance – especially during the moments of greatest need – to ensure the growth of the livestock industry.
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