Maxime, merek makanan hewan premium dari Aboitiz Foods, baru-baru ini memperkuat kemitraannya dengan komunitas dokter hewan di Bacolod City, Filipina, dengan menyelenggarakan "Vet Connect". Acara ini menyediakan platform yang berharga untuk berkolaborasi, berbagi wawasan ahli tentang nutrisi hewan peliharaan dan memperkuat peran Maxime sebagai 'Partner in Pethood' tepercaya, membantu para orang tua hewan peliharaan membesarkan hewan peliharaan yang lebih sehat dan bahagia.
Diselenggarakan di O Hotel Bacolod, Vet Connect menyambut empat puluh dokter hewan dan asisten dokter hewan dari seluruh kota. Puncak acara ini adalah diskusi virtual komprehensif yang dipimpin oleh Dr. Gerald Ettinger, Manajer Pemasaran Teknis Global Maxime yang berbasis di Vietnam. Sesi ini membahas topik-topik utama seperti praktik pemberian makan yang tepat, panduan transisi yang efektif untuk anjing dan kucing, dan menyanggah mitos-mitos umum seputar penyakit hewan peliharaan.
Ettinger, seorang dokter hewan dengan keahlian lebih dari 25 tahun, membahas ilmu pengetahuan yang cermat dan standar keamanan yang ketat yang mendefinisikan formulasi Maxime. Dia menekankan kondisi kebersihan yang ketat di fasilitas merek ini, yang memastikan keamanan, kualitas, dan kinerja setiap kantong makanan hewan Maxime. Jayenne Daladar, Veterinary Services & Training Specialist Maxime, yang memfasilitasi sesi tanya jawab dan menjawab pertanyaan-pertanyaan spesifik dari para hadirin.
Melalui acara seperti Vet Connect, Maxime menggarisbawahi komitmennya untuk membangun hubungan yang bermakna dengan komunitasnya yang lebih dari sekadar menawarkan makanan hewan peliharaan yang aman, bergizi, dan lezat. Dengan secara aktif mendukung dan mengedukasi para profesional kedokteran hewan dan pemilik hewan peliharaan, Maxime menegaskan kembali perannya sebagai Mitra sejati dalam Pethood, yang berdedikasi untuk membentuk masa depan yang lebih sehat bagi hewan peliharaan yang kita semua cintai.
Pelajari lebih lanjut tentang makanan hewan peliharaan Maxime di sini: https://one.aboitizfoods.com/Maxime-PH-Website
Pertanyaan yang Sering Diajukan
What is Vet Connect, and why did Maxime host it in Bacolod?
Vet Connect is an engagement initiative organized by Maxime, Aboitiz Foods’ premium pet food brand, designed to bring the local veterinary community together for knowledge-sharing and professional collaboration. Bacolod City was selected as the host location, with the event held at the O Hotel Bacolod. As a key urban center in the Visayas, Bacolod represents an important and growing market for pet food and veterinary services. The event reflects Maxime’s commitment to building trust and partnerships within the professional veterinary community – recognizing vets as essential partners in responsible pet ownership.
Who participated in Bacolod’s Vet Connect, and what was the format?
The event welcomed 40 veterinarians and veterinary assistants from across Bacolod City. The highlight was a comprehensive virtual discussion led by Dr. Gerald Ettinger, Maxime’s Global Technical Marketing Manager based in Vietnam. His expertise as a veterinarian brought both scientific credibility and practical relevance to the session. The hybrid format – an in-person gathering anchored by a virtual expert-led discussion – allowed for real-time interaction while bringing in global technical expertise, demonstrating Maxime’s ability to deliver high-quality professional development beyond traditional market boundaries.
What topics were covered during the Vet Connect discussion?
Dr. Ettinger’s session covered three key areas: proper feeding practices for dogs and cats, effective transition guidelines for switching pets between food types, and debunking common myths surrounding pet diseases. These topics are directly relevant to the daily questions veterinarians encounter from pet owners. By addressing both clinical knowledge gaps and consumer-facing misconceptions, the session was designed to help vets counsel their clients more effectively – and to position Maxime as a brand that invests in professional education, not just product promotion.
What is Maxime’s broader positioning in the pet food market?
Maxime is Aboitiz Foods’ flagship pet food brand and positions itself as a “Partner in Pethood” – a brand committed to helping pet parents raise healthier, happier pets. It competes in the premium pet food segment with a focus on real meat and fish ingredients, free from artificial colors and preservatives. Vet Connect aligns with Maxime’s advocacy for responsible pet ownership by engaging the professional community that directly influences the feeding and care decisions pet owners make. Building veterinary trust is a long-term brand equity strategy, not a one-time activation.
What are the key takeaways from the Vet Connect initiative?
Three takeaways stand out. First, veterinary professionals are strategic partners for a pet food brand – their endorsement and knowledge carry significant influence over pet owner decisions. Second, investing in professional education creates differentiated brand value that product advertising alone cannot achieve. Third, the Bacolod event being the first-ever Vet Connect suggests a scalable model: Maxime is building a replicable community engagement framework that can expand to other cities and markets across the Philippines and Asia, deepening its professional network wherever it operates.
