Aboitiz Foods’ footprint in the Asia Pacific spans eight countries, with over 3,800 team members from diverse backgrounds. Each team member plays a vital role in our purpose: Sustainably Feeding Asia’s Growth from Mill to Meal. Our employer branding campaign, “Feed Your Future,” puts these stories front and center, highlighting the culture, opportunities, and values that define Aboitiz Foods. 

To further bring these stories to life, we launched a new video series titled “My Role, My Impact.” The series features the unique roles of ten team members and the positive impact they make every day. Each episode explores two stories from different parts of the food value chain, illustrating their connections and impact from mill to meal. 

Uncovering the Foundation of Quality on Episode 1 of My Role, My Impact

In the first episode, we meet Jas Goh, Assistant Vice President of Purchasing (Malaysia and Brunei), and Dr. Pi Lien Chang, Vice President of Nutrition and Research. Their collaborative work process shows how each step of the mill-to-meal journey — from sourcing high-quality raw materials to formulating feeds that meet specific nutritional needs — contributes to a bigger purpose: delivering safe, nutritious poultry to families’ tables.

By working hand in hand, Jas and Dr. Pi Lien embody our purpose and prove that behind every meal is a team dedicated to nourishing the future across Asia.

Dr. Pi Lien Chang emphasizes that being a nutritionist goes beyond supporting the organization; it also creates value for the community. “My role matters because I help bridge the gap between the mill — where feed is produced — and the meal — where the birds’ nutritional needs are met. In the end, it’s rewarding to know that what we do not only supports the business, but also helps put safe, nutritious food on people’s tables,” she explained. 

In addition to their roles, they highlighted the lessons and values they’ve embraced at Aboitiz Foods, which continue to shape their work. “The Aboitiz value that guides me the most is innovation because the ‘Always better’ mindset inspires me to continuously improve my role as a purchaser — whether by securing more competitive deals, enhancing supplier relationships, or streamlining procurement processes to add greater value to the organization,” said Jas Goh. 

The future of work at Aboitiz Foods extends beyond careers; it encompasses purpose, growth, and community. Every role, whether in feed production, animal nutrition, or food processing, contributes to a bigger story: nourishing the future from mill to meal.

The first episode of My Role, My Impact delves into how strategic raw material sourcing aligns with data-driven nutrition, featuring insights from Jas and Dr. Pi Lien. They are the first pair in a five-episode series that will be released on Aboitiz Foods’ YouTube, LinkedIn, and Facebook pages. Stay tuned as we connect with individuals from pet food production, flour, meat processing, and beyond to showcase how each role creates an impact.

Pertanyaan yang Sering Diajukan

What are the key takeaways from the “My Role, My Impact” series?
Three themes emerge. First, every function in a food and agribusiness company – whether technical, commercial, or operational – has a direct connection to a larger purpose: nourishing communities. Second, personal stories from diverse roles are a powerful way to build authentic employer brand equity, attracting talent who want purposeful work. Third, the series signals that Aboitiz Foods sees its people not as resources behind a product but as the essential human infrastructure of a food value chain that stretches across eight Asian countries.

What is “My Role, My Impact,” and what is its purpose?
“My Role, My Impact” is a video series launched by Aboitiz Foods as part of its “Feed Your Future” employer branding campaign. Its purpose is to highlight the unique roles of ten team members and the positive impact they make every day, showcasing the culture, opportunities, and values that define Aboitiz Foods – and how each role contributes to sustainably feeding Asia’s growth from mill to meal. It gives voice to team members whose work often happens behind the scenes but is essential to the entire food value chain.

Who are featured in the first episode of “My Role, My Impact”?
The first episode features two team members: Jas Goh, Assistant Vice President of Purchasing for Malaysia and Brunei, and Dr. Pi Lien. Their episode explores how strategic raw material sourcing aligns with data-driven nutrition – illustrating how the earliest stages of the food value chain, procurement and formulation, directly shape the quality of products that reach farms and consumers. Their collaborative work shows how the mill-to-meal journey is built on precision and partnership at every step.

How many episodes does the series have, and where can it be watched?
The “My Role, My Impact” series consists of five episodes. Each episode pairs two team members from different parts of the food value chain to illustrate the interconnected nature of their roles. The series is released on Aboitiz Foods’ YouTube, LinkedIn, and Facebook pages, making it accessible to both internal audiences and external stakeholders interested in the human side of the company’s operations across Asia.

What other roles and areas of the food value chain will future episodes explore?
Future episodes will connect with individuals working in pet food production, flour, meat processing, and beyond – bringing visibility to roles across the full range of Aboitiz Foods’ operations. This cross-functional approach reflects the company’s “mill to meal” philosophy: that every role, from milling and nutrition science to logistics and customer service, plays an essential part in delivering quality food products and supporting food security across Asia.