Understanding the significance of supporting animal welfare, Pilmico and Gold Coin (Pilmico) strive to positively impact the lives of animals by promoting responsible pet ownership and actively partnering with animal shelters to improve their welfare.
On January 20 and 21, 2024, “Woofy” dog food supported the “Forever Home” animal adoption drive at Ayala Malls Marikina. This event aims to help Kuna Foundation animal shelters find homes for their pets in need. Moreover, this served as an avenue for Pilmico to partner with like-minded organizations that uphold the same values, particularly animal welfare.
During the event, adoptees received free pet food from “Woofy,” helping them achieve their first step to better nutrition. Kuna Foundation is also one of the brand’s partner organizations collaborating on the “Project Hero” initiative.
“Project Hero” is a program where Pilmico, through “Woofy,” partners with animal shelters to encourage pet adoption. This initiative provides pet food for animal shelters and advocates for pet owners to consider adoption from reputable shelters, reinforcing the company’s commitment to responsible pet ownership.
These donations from Pilmico have helped improve the lives of pets in various animal shelters, as the pets receive carefully formulated pet food to meet the specific dietary needs of animals, promoting their overall health and well-being.
In December of last year, Pilmico donated over 1,500 bags of pet food to shelters across the Philippines, including Animal Kingdom Foundation and Biyaya Animal Care in Luzon, Happy Tails Cebu, Island Rescue Organization, and Mayari Animal Rescue Organization in Visayas, and Iligan Stray Feeders Organization in Mindanao.
In addition, a pet shelter in Ipoh, Malaysia, Mutts & Mittens, also received 208 bags of “Woofy” dog food last January 12, 2024, covering their pet food supply for two months.
Marko Valencia, the Marketing Supervisor for Pilmico Pet Food, expressed his enthusiasm about the initiatives. “Pilmico’s support for initiatives like ‘Forever Home’ and ‘Project Hero’ reflects our commitment to creating a meaningful impact on the lives of animals. Through events like these, we hope more people, especially those who aspire to own pets, are encouraged to adopt and provide these animals with a new and loving home,” said Valencia.
Pilmico encourages the community to join them in their commitment to animal welfare by considering pet adoption and supporting local animal shelters.
Visit the Maxime website to know more about our pet food brands.
Frequently Asked Questions
How does Woofy’s ‘Project Hero’ encourage responsible pet ownership beyond food donations?
Beyond product donations, the initiative actively promotes pet adoption as a solution to the issue of stray animals. Adoptees receive starter pet food kits, while the program highlights partner shelters’ stories to raise public awareness. People who cannot adopt are encouraged to contribute financially through the KINDer by Aboitiz platform, with all proceeds going directly to partner animal shelters.
What happened at the ‘Forever Home’ adoption drive at Ayala Malls Marikina in January 2024?
The two-day event, held on January 20 and 21, 2024, was an animal adoption drive organized by the Kuna Foundation where Woofy served as a brand sponsor. Pets available for adoption were showcased, and all successful adoptees received complimentary Woofy pet food to support their first steps toward proper nutrition in their new homes.
How does the ‘Project Hero’ initiative support animal shelters across the Philippines?
Project Hero is a program where Woofy partners with animal shelters nationwide to supply pet food and advocate for adoption from reputable shelters. In December 2023, over 1,500 bags of pet food from the Maxime, Woofy, and Tommy brands were distributed to shelters in Luzon, Visayas, and Mindanao, including organizations such as Animal Kingdom Foundation and Island Rescue Organization.
Which animal shelters were covered in the December 2023 pet food donation?
Beneficiary shelters spanned the major island groups of the Philippines: Animal Kingdom Foundation and Biyaya Animal Care in Luzon, Happy Tails Cebu and Island Rescue Organization and Mayari Animal Rescue Organization in Visayas, and Iligan Stray Feeders Organization in Mindanao. A shelter in Ipoh, Malaysia – Mutts and Mittens – also received 208 bags of Woofy dog food in January 2024.
What was the significance of the Woofy donation to Mutts and Mittens in Ipoh, Malaysia?
Gold Coin Malaysia’s pet food team delivered 208 bags of Woofy dog food to the Mutts and Mittens shelter in Ipoh in January 2024, covering the shelter’s pet food supply for approximately two months. The donation extended the reach of the Project Hero initiative beyond the Philippines, reflecting the brand’s cross-border commitment to animal welfare.
