- Pilmico’s Pet Food Brands Ignite Bayanihan Spirit: Supporting Animal Shelters Across the Philippines
- How Pilmico’s pet food brands sparked a wave of generosity access animal shelters
Animal welfare has become a growing concern in the Philippines, especially with recent incidents of cruelty, maltreatment, and neglect towards animals. Despite the efforts of private entities and individuals to contribute to animal shelters, the growing number of stray cats and dogs poses challenges in reaching all shelters in the country.
Since 2023, Pilmico has regularly donated cat and dog food to their partner shelters as part of their “Project Hero” initiative. This program partners with animal shelter organizations to encourage pet adoption nationwide.
From December 2023, Pilmico’s pet food brands have donated over 4,200 bags which have reached various regions nationwide, including Tarlac, Metro Manila, Cebu, Iligan, and other areas.
With the help of Pilmico’s partner shelters, its pet food donations have reached more locations and fed thousands of stray animals.
Biyaya Animal Care, led by Rina Ortiz, coordinated with the Philippine Navy Western Command and sent 250 bags of Maxime dog food to Puerto Princesa, Palawan, and the surrounding islands.
Noah’s Ark Dog and Cat Shelter also provided Pilmico’s pet food to individuals and other organizations caring for stray animals around Antipolo.
Iligan Stray Feeders distributed pet food to more shelters around Cagayan De Oro, while their volunteers also fed stray animals on the streets in their local communities.
These are just a few of Pilmico’s partner organizations that extended their help to other animal shelters and engaged in community feeding.
Norie Bermudez, Agribusiness Country Director – PH of Pilmico and Gold Coin, shared her immense gratitude to their partner shelters. “It was heartwarming to hear from our partner shelters that Pilmico, through Maxime and our pet food brands, became an instrument in sharing resources with more shelters, organizations, and individuals.
We understand these shelters’ challenges, particularly in feeding the animals in their care. That’s why we established our ‘Project Hero’ initiative,” she said.
Maxime and its partner animal shelters continue to embody the Bayanihan spirit by working together to address animal welfare concerns. On March 20, 2024, the Senate of the Philippines called for the passage of Senate Bill 2458, which seeks to amend the Animal Welfare Act to improve education and address animal welfare issues.
“We are happy to work together towards a common goal — to improve and promote animal welfare nationwide. We at Pilmico are proud to be part of this movement and will continue to support animal shelters through our initiatives,” Bermudez added.
This initiative underscores Pilmico’s unwavering commitment to animal welfare.
Through Woofy’s “Project Hero,” a program in partnership with animal shelter organizations to encourage pet adoption nationwide, Pilmico continues its dedicated support. Alongside its pet food brands Maxime, Woofy, and Tommy, Pilmico remains steadfast in providing nutritious dog food to shelters, reaffirming its pledge to improve the lives of animals nationwide.
Frequently Asked Questions
Which Pilmico pet food brands are involved in the Project Hero shelter donation program?
The Project Hero donation program involves three Pilmico pet food brands: Maxime, Woofy, and Tommy. These brands cover the dietary needs of both dogs and cats, and their combined donation volumes have enabled shelters to maintain a consistent food supply for the animals in their care across multiple regions of the Philippines.
How many bags of pet food has Pilmico donated to animal shelters since December 2023, and which regions were reached?
From December 2023, Pilmico’s pet food brands donated over 4,200 bags of cat and dog food to shelters spanning Tarlac, Metro Manila, Cebu, Iligan, and other areas nationwide. The reach was made possible through partner shelter organizations that distributed supplies beyond their own locations, including to remote communities they serve.
How did the partnership between Biyaya Animal Care and the Philippine Navy help extend the pet food program’s reach?
Biyaya Animal Care, led by Rina Ortiz, coordinated with the Philippine Navy Western Command to send 250 bags of Maxime dog food to Puerto Princesa, Palawan, and the surrounding islands. This collaboration enabled pet food to reach stray animals in areas where Pilmico’s direct distribution network would not have been able to go.
What role did Noah’s Ark Dog and Cat Shelter play in distributing Pilmico’s pet food beyond their own facility?
Noah’s Ark Dog and Cat Shelter, based around Antipolo, redistributed Pilmico’s pet food to individuals and other organizations caring for stray animals in the surrounding communities. Their participation demonstrates how Pilmico’s Project Hero multiplies its impact by enabling partner shelters to act as secondary distributors.
What legislation was being pursued in the Philippine Senate in connection with animal welfare, and how does it relate to this initiative?
On March 20, 2024, the Philippine Senate called for the passage of Senate Bill 2458, which seeks to amend the Animal Welfare Act to improve education on and address issues of animal welfare. Pilmico’s ongoing Project Hero initiative operates in alignment with this legislative push, reinforcing the movement toward stronger protections for animals nationwide.
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