Every successful business owner begins with a leap of faith, often starting small and navigating uncertainty. Critical to this journey is having a trustworthy partner to help them grow and succeed. 

Gold Coin, an Aboitiz Foods company, has been a trusted partner of agribusinesses across Asia for over 70 years, serving a diverse range of customers from poultry and swine to aqua and more. Throughout the years, we’ve grown alongside our customers and supported them at every phase—whether they are just starting out or are seasoned entrepreneurs looking to expand. 

Building confidence from day one

New business owners often face a steep learning curve. Consider the experience of Raja Sinappan, who pivoted from the transportation business to poultry during the height of the pandemic, with no prior knowledge. He learned about Gold Coin through a trusted customer and found the support he needed. This trust is built on Gold Coin’s quality products and unmatched customer service, provided by our technical support team, led by experts like Dr. Ravi Ramachandran, Assistant Technical Sales Manager for Gold Coin Malaysia. 

The same commitment to partnership extends beyond livestock and into emerging categories, where trust must be earned quickly. While relatively new in the Philippines and Vietnam, Maxime—Aboitiz Foods’ flagship pet food brand—has already built a strong relationship with Mega Pet Store, one of Vietnam’s major distributors. 

“With Maxime products, we have supported many stores in providing pet food that offers reasonable pricing and consistent quality. This helps stores build a loyal customer base, achieve high profits, and establish strong trust with their customers,” said Thuy Linh, Store Manager of Mega Pet Store. (Translated from Vietnamese)

Scaling with trust and expertise

It is this level of partnership that allows us to maintain long-standing relationships with customers like Maren Mariappan (Poultry, 10 years), Chua Zen An (Aqua, over 10 years), Phung Van Manh (Poultry, 10 years), and  Phong Quan (Swine, 17 years). By providing quality products and technical support, we have supported our partners in significantly increasing their capacity and profitability. 

Chua Zen An, a shrimp farm owner from Malaysia and Gold Coin customer for over ten years, takes pride in having grown his business from the ground up. “With the help of Gold Coin, I was able to expand my business,” he shared. He started his shrimp farm in 1990 with only six ponds; today, it has grown to over 50 ponds and serves restaurants in Kuala Lumpur’s central district. 

Phong Quan, a swine farm owner from Vietnam, also shared Chua’s experience of successfully scaling his business with the support of Gold Coin. He has been a customer for nearly two decades, starting with just three sows on his farm. Today, he manages 50 sows and 300 market hogs, despite facing numerous challenges the swine industry has faced in the past years. 

“Partnering with Aboitiz Foods, through Gold Coin, has shown me a clear difference. The piglets are healthier, and the meat quality is consistent in both color and texture. For my farm, high-quality and reliable feed is crucial to serving our customers best. I am proud to know that I am not just providing delicious meat, but also raising healthy herds to achieve optimal growth,” Phong Quan said. (Translated from Vietnamese)

The livestock industry inherently presents difficulties. The stories our customers share reveal that they encounter similar challenges, regardless of their location or the species they work with. For example, Maren, a poultry farm owner from Malaysia, recalled one incident when they were struggling with low feed conversion ratio (FCR), stunted animal growth, and multiple animal health issues. “We called Dr. Ravi (from Gold Coin), and he guided us through the difficulties. He performed serology on our birds and found that a disease was causing the problem on our farm. With his help, we learned how to overcome it, and our farm was able to recover,” he stated. 

Stories like Maren’s remind us that farm challenges take more than the right formulation. Beyond product quality, farmers rely on partners who listen, respond, and stand by them through every stage of their journey. 

Another key measure of trust is when customers are willing to put their name on the line for Aboitiz Foods. After experiencing consistent results and reliable support, Phung Van Manh, a swine farm owner from Vietnam, began recommending our products to friends and fellow farm owners. 

“We’ve even introduced it to friends and fellow pig and poultry farmers; they’ve all had great results and speak very highly of the products. I hope the company keeps up this level of quality, continues to improve, and offers even more supportive policies for farmers like us,” he said. 

As a  Gold Coin customer for over a decade, his firsthand experience reflects the trust he has built on the brand’s products and services. That trust has supported the growth of his poultry operations and given him the confidence to plan his next venture into swine production—once again with Gold Coin as his partner.

Partnership beyond challenges

Through every step, every challenge, and every win, Aboitiz Foods, through our producer brands Pilmico and Gold Coin, remains dedicated to cultivating growth alongside our customers. These stories remind us that taking a leap of faith into business is never a journey taken alone. Success is achieved when grounded in trust, strengthened by partnership, and supported by people who are committed to growing together.Read more about our customers’ stories through With Aboitiz Foods on our social media pages.

Pertanyaan yang Sering Diajukan

1: What is this article about?
This article shares real customer stories from across Asia to illustrate how Gold Coin – an Aboitiz Foods company – supports agribusiness partners not just through product quality, but through ongoing technical guidance, expert consultation, and long-term relationship building. The stories span poultry, swine, aqua, and pet food customers in Malaysia, Vietnam, and the Philippines, showing how business growth is achieved through sustained partnership.

2: How does Gold Coin support new business owners entering the livestock industry?
New business owners face steep learning curves, often entering the industry with no prior experience. Gold Coin’s technical support team — led by specialists who conduct on-farm diagnostics, disease investigations, and hands-on guidance — helps new farmers build confidence and capability from day one. In one case, a business owner who pivoted from transportation to poultry farming during the pandemic successfully scaled his operation to four houses and around 120,000 chickens sold monthly with this support.

3: What does long-term partnership with Gold Coin look like in practice?
Long-standing customers across poultry, aqua, and swine segments have grown their operations significantly over decades. A shrimp farmer in Malaysia expanded from 6 ponds in 1990 to over 50 ponds today. A swine farmer in Vietnam grew from 3 sows to 50 sows and 300 market hogs over nearly 20 years. These results reflect consistent feed quality, proactive technical support, and a partnership model that prioritizes the farmer’s success at every stage of growth.

4: How does the partnership extend beyond product supply to crisis support?
When farmers encounter critical health challenges — such as disease outbreaks or poor feed conversion ratios — the technical support team responds directly. In one case, a veterinary specialist conducted serological testing on a farmer’s flock, diagnosed an underlying disease causing poor performance, and guided the farmer through recovery. This level of hands-on intervention demonstrates that the relationship extends well beyond transactional product delivery into genuine, responsive partnership.

5: How does customer trust translate into community-level impact?
When satisfied customers begin recommending products and services to their peers — as several long-term partners have done — the impact of quality and trust extends beyond individual farms. Farmers who thrive create stronger local supply chains, provide more consistent food sources to their communities, and serve as models that encourage others to enter productive agribusiness. The ripple effect of reliable partnership thus reaches far beyond the individual farm gate.