Konsistensi, panduan dan hasil.
Ini adalah kualitas yang mendefinisikan Pilmico dalam berbisnis.

Sifat-sifat ini terlihat jelas dalam pencapaian perusahaan sejak mulai memproduksi tepung lebih dari 50 tahun yang lalu, dan dalam reputasi luar biasa yang telah dibangun selama bertahun-tahun. Namun, yang paling penting dari semuanya adalah kemitraan antara Pilmico dan pelanggannya.

Hubungan yang dibangun di atas rasa saling percaya dan janji untuk menjadi Mitra untuk Pertumbuhan.

Selama Konvensi Penjualan Pakan Ternak Pilmico 2018, kisah AnJ Marketing ditunjukkan kepada lebih dari 100 manajer penjualan. Sebuah kisah yang memberikan wawasan yang luar biasa tentang apa artinya menjadi mitra Pilmico.

Dimiliki oleh keluarga Tanjuakio, AnJ Marketing adalah salah satu dealer tepung dan pakan ternak Pilmico di Visayas. AnJ mulai membawa produk tepung pada tahun 1989 dan akhirnya diberi kesempatan untuk mendistribusikan pakan pada tahun 1999. Pasangan Tanjuakio ini mengakui bahwa tahun-tahun pertama mereka di bisnis pakan ternak sangat menantang; terutama karena Pilmico masih merupakan pemain baru. Namun, melalui upaya manajer bisnis wilayah Pilmico dan spesialis produksi ternak, mereka mampu mengatasi lingkungan bisnis yang menantang dan pada akhirnya, mengembangkan bisnis mereka lebih jauh.

Pada tahun 2013, pada puncak Topan Yolanda, gudang AnJ terkena dampak yang parah. Semua stok mereka di lantai pertama rusak. Keluarga itu sangat terpukul. Pilmico segera merespons dan memberikan bantuan yang dibutuhkan kepada keluarga tersebut. Pada bulan-bulan setelah Yolanda, Pilmico terus membantu AnJ dan fokus untuk membangun kembali bisnis mereka.

"Di saat senang dan susah, Pilmico selalu ada. Dari APS hingga Eksekutif, nagtutulungan talaga kami... Kami sangat berterima kasih - kata-kata tidak dapat mengungkapkan betapa kami sangat menghargai semua bantuannya"

- Bapak dan Ibu Alan Tanjuakio -

Pertanyaan yang Sering Diajukan

Why was this story shared at the Pilmico Feed Sales Convention rather than through external channels?
The choice to show this story to over 100 internal sales managers — rather than in external marketing — is strategically significant. It signals that the primary audience for this narrative is Pilmico’s own sales force: the people who, day to day, decide how much time and support to invest in each dealer relationship. By making the AnJ Marketing story visible internally, Pilmico communicates to its salespeople that the kind of partnership described is the standard the company aspires to — not just a retrospective story, but a forward-looking operational philosophy.

What is the iStoryang Pilmico series and what is the story of AnJ Marketing?
iStoryang Pilmico is a storytelling initiative that captures real-life accounts from Pilmico’s partners and customers to illuminate what the company’s “Partners for Growth” commitment means in practice. AnJ Marketing is a flour and feeds dealer in Visayas owned by the Tanjuakio family, which began carrying Pilmico flour products in 1989 and expanded into feeds distribution in 1999. The story of AnJ Marketing was shown to more than 100 Pilmico sales managers at the 2018 Pilmico Feed Sales Convention to demonstrate what authentic business partnership looks like through difficult circumstances.

What were the early challenges AnJ Marketing faced and how did Pilmico respond?
The Tanjuakio couple admitted that their first years in the feeds business were very challenging, partly because Pilmico was still a relatively new player in the feeds market at the time. Building a customer base for a newer brand required sustained effort and confidence in a product without established market recognition. Pilmico’s territory business manager and animal production specialists actively supported AnJ Marketing through this difficult phase — providing the kind of hands-on field guidance and relationship investment that eventually allowed the business to overcome the challenging environment.

How did Pilmico respond when AnJ Marketing was devastated by Typhoon Yolanda?
In 2013, Typhoon Yolanda’s (Haiyan’s) impact on AnJ Marketing was severe — the entire warehouse inventory on the first floor was destroyed. Pilmico responded immediately, providing needed assistance to the family. In the months following the typhoon, Pilmico maintained its focus on helping AnJ Marketing rebuild rather than redirecting attention to undamaged accounts. The Tanjuakio couple described Pilmico’s presence during both good and bad times as the defining characteristic of the relationship, noting that support came from all levels of the organization, from field staff to executives.

What does the AnJ Marketing story reveal about Pilmico’s approach to its dealer relationships?
The AnJ Marketing story reveals a partnership philosophy that extends the definition of a business relationship beyond transactions. A commercial partner that provides meaningful support during a typhoon disaster — rebuilding alongside the affected business through months of recovery — is demonstrating a relationship investment that cannot be replicated by price discounts or promotional programs. For Pilmico’s sales managers watching the video at the 2018 convention, this story functioned as a model of what genuine partnership commitment looks like in practice, not just as a value statement.