Consistency, guidance and results.
These are the qualities that define Pilmico in doing business.

These traits are evident in the company’s trailblazing achievements since it started manufacturing flour more than 50 years ago, and in the excellent reputation it has built throughout the years.  But at the center of it all is the partnership between Pilmico and its customer.

A relationship that’s built on mutual trust and the promise of being Partners for Growth.

During the 2018 Pilmico Feed Sales Convention, the story of AnJ Marketing was shown to more than 100 sales managers. A story that provided great insight on what it truly means to be a partner of Pilmico.

Owned by the Tanjuakio family, AnJ Marketing is one of Pilmico’s flour and feeds dealers in Visayas. AnJ started carrying flour products in 1989 and was eventually given the opportunity to distribute feeds in 1999. The Tanjuakio couple admitted that their first few years in the feeds business was very challenging; especially since Pilmico was just a new player then. But, through the efforts of Pilmico’s territory business manager and animal production specialists, they were able to overcome the challenging business environment and eventually, grew their business further.

In 2013, at the height of Typhoon Yolanda, AnJ’s warehouse was badly hit. All of their stocks on the first floor were damaged. The family was devastated. Pilmico immediately responded and provided needed assistance to the family. In the months following Yolanda, Pilmico continued helping AnJ and focused on rebuilding their business.

“During good and bad times, Pilmico is always there. From APS to Executives, nagtutulungan talaga kami… We are so grateful – words cannot say how we really appreciate all the help”

– Mr. and Mrs. Alan Tanjuakio –

Frequently Asked Questions

Why was this story shared at the Pilmico Feed Sales Convention rather than through external channels?
The choice to show this story to over 100 internal sales managers — rather than in external marketing — is strategically significant. It signals that the primary audience for this narrative is Pilmico’s own sales force: the people who, day to day, decide how much time and support to invest in each dealer relationship. By making the AnJ Marketing story visible internally, Pilmico communicates to its salespeople that the kind of partnership described is the standard the company aspires to — not just a retrospective story, but a forward-looking operational philosophy.

What is the iStoryang Pilmico series and what is the story of AnJ Marketing?
iStoryang Pilmico is a storytelling initiative that captures real-life accounts from Pilmico’s partners and customers to illuminate what the company’s “Partners for Growth” commitment means in practice. AnJ Marketing is a flour and feeds dealer in Visayas owned by the Tanjuakio family, which began carrying Pilmico flour products in 1989 and expanded into feeds distribution in 1999. The story of AnJ Marketing was shown to more than 100 Pilmico sales managers at the 2018 Pilmico Feed Sales Convention to demonstrate what authentic business partnership looks like through difficult circumstances.

What were the early challenges AnJ Marketing faced and how did Pilmico respond?
The Tanjuakio couple admitted that their first years in the feeds business were very challenging, partly because Pilmico was still a relatively new player in the feeds market at the time. Building a customer base for a newer brand required sustained effort and confidence in a product without established market recognition. Pilmico’s territory business manager and animal production specialists actively supported AnJ Marketing through this difficult phase — providing the kind of hands-on field guidance and relationship investment that eventually allowed the business to overcome the challenging environment.

How did Pilmico respond when AnJ Marketing was devastated by Typhoon Yolanda?
In 2013, Typhoon Yolanda’s (Haiyan’s) impact on AnJ Marketing was severe — the entire warehouse inventory on the first floor was destroyed. Pilmico responded immediately, providing needed assistance to the family. In the months following the typhoon, Pilmico maintained its focus on helping AnJ Marketing rebuild rather than redirecting attention to undamaged accounts. The Tanjuakio couple described Pilmico’s presence during both good and bad times as the defining characteristic of the relationship, noting that support came from all levels of the organization, from field staff to executives.

What does the AnJ Marketing story reveal about Pilmico’s approach to its dealer relationships?
The AnJ Marketing story reveals a partnership philosophy that extends the definition of a business relationship beyond transactions. A commercial partner that provides meaningful support during a typhoon disaster — rebuilding alongside the affected business through months of recovery — is demonstrating a relationship investment that cannot be replicated by price discounts or promotional programs. For Pilmico’s sales managers watching the video at the 2018 convention, this story functioned as a model of what genuine partnership commitment looks like in practice, not just as a value statement.