Hampir satu tahun telah berlalu sejak Gold Coin secara resmi meluncurkan inisiatif tanggung jawab sosial perusahaan (CSR) di seluruh wilayah. Mereka telah melakukan berbagai program - mulai dari donasi hingga kerja sukarela - yang semuanya berkontribusi untuk memajukan bisnis dan komunitas di wilayah masing-masing. 

Bazar Gold Coin Sarawak untuk kepentingan hewan

Sementara itu, Gold Coin Sarawak (Malaysia) bergabung dengan Karnaval Natal penggalangan dana tahunan dari yayasan mitranya, Sarawak Society for the Prevention of Cruelty to Animals (SSPCA). Bazar Amal Natal SSPCA diadakan pada tanggal 4 Desember 2022 lalu, mulai pukul 10.00 hingga 14.00 di Pusat Peribadatan Ekumene Kristen. 

Anggota tim Gold Coin Sarawak, yang dipimpin oleh Ting Sie Gain, Asisten Wakil Presiden untuk Operasi Bisnis, Malaysia Timur hadir di bazaar tersebut. Mereka menjual 200 nampan telur segar dari peternakan telur mitra mereka dan 90 kantong makanan anjing Maxime untuk dewasa dan anak anjing. 

Seluruh hasil dari acara ini disumbangkan ke Penampungan Hewan SSPCA untuk mendanai pakan hewan, vaksinasi, pemandulan, dan perawatan hewan. 

Gold Coin Thailand 

Selain donasi ke lembaga-lembaga amal, Gold Coin juga membantu mengangkat komunitasnya dengan mendukung petani lokal. 

Di Gold Coin Thailand, organisasi ini bermitra dengan Klean Greentech Co. untuk meneliti optimalisasi dan pemanfaatan serai sebagai bahan utama dalam pakan ternak. Nota Kesepakatan (MOA) ditandatangani antara Pilmico dan Gold Coin Group yang diwakili oleh Joeben Gamatero, Wakil Presiden Merek dan Reputasi, dan Kittichai Vichayanuraksa, Country Director; Klean Greentech diwakili oleh Patumtip Jantarangsi, Direktur Pelaksana dan Asisten Wakil Presiden Bisnis Nutrisi Khusus; serta penerima hibah penelitian, Aluck Thipayarat, PhD pada tanggal 30 September 2022. 

"Kami menyadari bahwa Penelitian dan Pengembangan memainkan peran penting dalam sektor pertanian. Itulah sebabnya, menjadi prioritas utama kami untuk memberdayakan dan mengangkat para petani dan terus mencari solusi untuk masalah-masalah yang mendesak. Seperti halnya dalam Project Hygieia, yang bertujuan untuk mengoptimalkan dan memanfaatkan serai sebagai bahan utama dalam pakan ternak kami di masa depan," ujar Gamatero.

Karena harga bahan baku yang fluktuatif, Gold Coin bertujuan untuk mencari bahan-bahan alternatif di negara mereka. Hal ini akan membantu menurunkan biaya produksi pakan dan, pada saat yang sama, membantu petani lokal mereka berkembang.

Proyek penelitian ini bertujuan untuk meningkatkan hasil panen yang mudah rusak dan berbiaya rendah serta mengubah bagian serai menjadi bahan baku pakan ternak yang bernilai tinggi. Melalui penelitian ini, Gold Coin Thailand berharap serai akan meningkatkan formulasi pakan ternak di masa depan dan membantu meningkatkan keuntungan petani.

Pertanyaan yang Sering Diajukan

How do these regional CSR initiatives reflect on the integration of Gold Coin into the Aboitiz Group culture?
The extension of structured CSR from Pilmico’s Philippines playbook to Gold Coin’s Malaysian and Thai operations is one visible indicator of cultural integration — the adoption of Aboitiz’s community investment ethos by acquired subsidiaries. Rather than leaving Gold Coin’s community engagement to pre-existing local practices alone, the article’s framing of these as Pilmico and Gold Coin CSR initiatives reflects a deliberate effort to align the acquired company’s social responsibility activities with the Aboitiz Group’s purpose and standards.

What CSR activities did Gold Coin Malaysia conduct and who benefited?
Gold Coin Malaysia conducted two primary CSR initiatives. First, in partnership with Humane Society International (HSI), they donated Gold Coin cat and dog food to the HSI animal shelter in Ampang, Selangor — supporting the shelter’s care for stray and rescued animals. Second, they donated food supplies to the Pertubuhan Kebajikan Islam Malaysia (PERKIM) in Kuala Lumpur, providing nutritional support to underprivileged communities served by the Islamic welfare organization.

What was Gold Coin Thailand’s CSR initiative and what does it demonstrate?
Gold Coin Thailand conducted a CSR initiative focused on improving educational infrastructure by donating equipment and supplies to a local school in their area of operations. This type of investment — targeting education rather than emergency relief — reflects a sustainable, long-term approach to community development: improving the environment in which the next generation learns and grows rather than addressing only immediate needs. It also follows the Aboitiz Group’s established pattern of school construction and educational support across its Philippine operations.

Why is the geographic extension of CSR to Malaysia and Thailand significant for Aboitiz Foods?
The Gold Coin acquisition in 2018 gave Pilmico a presence across 11 Asia-Pacific countries. Extending structured CSR activity to Malaysia and Thailand represents the beginning of a regionalized social responsibility framework — applying the same community investment principles that Pilmico had developed in the Philippines to the new geographies brought in by the acquisition. It signals that the Aboitiz Group’s purpose of advancing business and communities is not a Philippine-specific commitment but an organizational value applied wherever the Group operates.

What does animal welfare support in Malaysia connect to in terms of Pilmico’s broader brand identity?
Pilmico’s pet food brand Maxime — which it has used in the Philippines to support organizations like CARA, AKF, and vaccination drives — is part of the same portfolio as Gold Coin’s Malaysian pet food operations. Supporting an animal shelter with Gold Coin cat and dog food in Malaysia mirrors the pattern of Maxime pet food donations to Philippine animal welfare organizations. This consistency across geographies reflects a brand-level commitment to animal welfare rather than a location-specific initiative.