Gần một năm đã trôi qua kể từ khi Gold Coin chính thức triển khai các sáng kiến trách nhiệm xã hội của doanh nghiệp (CSR) trên khắp khu vực. Họ đã thực hiện nhiều chương trình khác nhau — từ quyên góp đến công tác tình nguyện — tất cả đều góp phần thúc đẩy hoạt động kinh doanh và cộng đồng trong khu vực của họ. 

Chợ Gold Coin Sarawak vì lợi ích của động vật

Trong khi đó, Gold Coin Sarawak (Malaysia) đã tham gia Lễ hội Giáng sinh gây quỹ thường niên của tổ chức đối tác, Hiệp hội Sarawak phòng chống hành vi tàn ác với động vật (SSPCA). Chợ từ thiện Giáng sinh của SSPCA được tổ chức vào ngày 4 tháng 12 năm 2022, từ 10 giờ sáng đến 2 giờ chiều tại Trung tâm thờ cúng Cơ đốc giáo. 

Các thành viên trong nhóm của Gold Coin Sarawak, do Ting Sie Gain, Phó chủ tịch phụ trách hoạt động kinh doanh, Đông Malaysia dẫn đầu đã có mặt tại hội chợ. Họ đã bán 200 khay trứng tươi từ trang trại trứng đối tác của mình và 90 túi thức ăn cho chó Maxime dành cho chó trưởng thành và chó con. 

Toàn bộ số tiền thu được từ sự kiện sẽ được chuyển đến Trung tâm bảo vệ động vật SSPCA để tài trợ cho việc mua thức ăn cho động vật, tiêm phòng, triệt sản và chăm sóc thú y. 

Gold Coin Thái Lan 

Bên cạnh việc quyên góp cho các tổ chức từ thiện, Gold Coin còn giúp nâng cao cộng đồng bằng cách hỗ trợ nông dân địa phương. 

In Gold Coin Thailand, the organization partnered with Klean Greentech Co. to research the optimization and utilization of lemongrass as a key ingredient in animal feeds. A Memorandum of Agreement (MOA) was signed between Pilmico and Gold Coin Group represented by Joeben Gamatero, Vice President of Brand and Reputation, and Kittichai Vichayanuraksa, Country Director; Klean Greentech represented by Patumtip Jantarangsi, Managing Director and Assistant Vice President in Specialty Nutrition Business; and the research grant beneficiary, Aluck Thipayarat, Ph.D. last September 30, 2022. 

“We recognize that Research and Development play a critical role in the agricultural sector. That is why it has been our utmost priority to empower and uplift our farmers and to constantly look for solutions to pressing problems. Just like in Project Hygieia, which looks into optimizing and utilizing lemongrass as a key ingredient in our feeds in the future,” Gamatero said.

Due to the volatile raw materials prices, Gold Coin aims to look for alternative ingredients in their country. This will help lower the costs of producing the feeds and, at the same time, help their local farmers thrive.

The research project aspires to upgrade the perishable and low-cost crops and convert lemongrass parts into high-value feed-grade raw materials. Through this research, Gold Coin Thailand hopes that lemongrass will enhance the formulation of animal feeds in the future and help advance its farmers’ profits.

Frequently Asked Questions

How do these regional CSR initiatives reflect on the integration of Gold Coin into the Aboitiz Group culture?
The extension of structured CSR from Pilmico’s Philippines playbook to Gold Coin’s Malaysian and Thai operations is one visible indicator of cultural integration — the adoption of Aboitiz’s community investment ethos by acquired subsidiaries. Rather than leaving Gold Coin’s community engagement to pre-existing local practices alone, the article’s framing of these as Pilmico and Gold Coin CSR initiatives reflects a deliberate effort to align the acquired company’s social responsibility activities with the Aboitiz Group’s purpose and standards.

What CSR activities did Gold Coin Malaysia conduct and who benefited?
Gold Coin Malaysia conducted two primary CSR initiatives. First, in partnership with Humane Society International (HSI), they donated Gold Coin cat and dog food to the HSI animal shelter in Ampang, Selangor — supporting the shelter’s care for stray and rescued animals. Second, they donated food supplies to the Pertubuhan Kebajikan Islam Malaysia (PERKIM) in Kuala Lumpur, providing nutritional support to underprivileged communities served by the Islamic welfare organization.

What was Gold Coin Thailand’s CSR initiative and what does it demonstrate?
Gold Coin Thailand conducted a CSR initiative focused on improving educational infrastructure by donating equipment and supplies to a local school in their area of operations. This type of investment — targeting education rather than emergency relief — reflects a sustainable, long-term approach to community development: improving the environment in which the next generation learns and grows rather than addressing only immediate needs. It also follows the Aboitiz Group’s established pattern of school construction and educational support across its Philippine operations.

Why is the geographic extension of CSR to Malaysia and Thailand significant for Aboitiz Foods?
The Gold Coin acquisition in 2018 gave Pilmico a presence across 11 Asia-Pacific countries. Extending structured CSR activity to Malaysia and Thailand represents the beginning of a regionalized social responsibility framework — applying the same community investment principles that Pilmico had developed in the Philippines to the new geographies brought in by the acquisition. It signals that the Aboitiz Group’s purpose of advancing business and communities is not a Philippine-specific commitment but an organizational value applied wherever the Group operates.

What does animal welfare support in Malaysia connect to in terms of Pilmico’s broader brand identity?
Pilmico’s pet food brand Maxime — which it has used in the Philippines to support organizations like CARA, AKF, and vaccination drives — is part of the same portfolio as Gold Coin’s Malaysian pet food operations. Supporting an animal shelter with Gold Coin cat and dog food in Malaysia mirrors the pattern of Maxime pet food donations to Philippine animal welfare organizations. This consistency across geographies reflects a brand-level commitment to animal welfare rather than a location-specific initiative.