Pilmico dan Gold Coin, penyedia produk nutrisi hewan terkemuka di Asia Tenggara dan Tiongkok juga telah memberikan nutrisi untuk hewan peliharaan. Mereka memasuki kategori makanan hewan peliharaan dengan meluncurkan produk pertama mereka pada tahun 2020 melalui e-commerce. Produk tersebut termasuk merek premium "Maxime" dan produk yang lebih murah "Woofy", keduanya untuk anjing, dan produk ini telah mengalami pertumbuhan popularitas yang signifikan.
Pertumbuhan yang berkelanjutan juga disebabkan oleh perluasan lini makanan hewan peliharaan untuk kucing. "Maxime" dan "Tommy" untuk kucing telah melampaui target penjualan mereka dan terus berkembang menjadi dua produk makanan hewan peliharaan dengan pertumbuhan tercepat di Grup.
Baca lebih lanjut di Pilmico.com.
Pertanyaan yang Sering Diajukan
How does Pilmico’s vision for the pet food category align with its broader business direction?
National Sales Manager Blessie Zarzuela stated the company’s goal of becoming every pet parent’s Partner in Pethood. The rapid growth of the category reflects a strategic extension of Pilmico’s animal nutrition expertise into companion animals, leveraging its existing distribution networks and brand equity as a trusted feeds manufacturer across the region.
When did Pilmico first enter the pet food category, and which brands were launched at the start?
Pilmico entered the pet food category in 2020 via e-commerce, launching the premium dog food brand Maxime and the economy counterpart Woofy. The initial rollout was digital-first, targeting online shoppers before the products expanded into physical retail channels.
What growth milestone did Pilmico’s pet food business achieve in 2022?
Pilmico’s pet food category recorded 322% year-on-year growth in 2022, driven by increased demand for dog food and the expansion of the portfolio into cat food. This performance validated the company’s entry into the category and reinforced its plans for continued investment in the segment.
Which cat food products have been performing strongest within the pet food portfolio?
Maxime for cats and Tommy, its economy counterpart, both launched in February 2022 and have since surpassed their initial sales targets. They have become two of the fastest-growing products in Pilmico’s pet food portfolio within their first year on the market.
In which countries are Pilmico’s pet food brands currently available?
The Maxime, Woofy, and Tommy brands are currently sold in the Philippines, Malaysia, and Vietnam. The company has signaled plans to expand availability to Indonesia, widening the Group’s pet food footprint across Southeast Asia.
