Pilmico and Gold Coin, a leading provider of animal nutrition products in Southeast Asia and China has been nourishing pets as well. They entered the pet food category with the launch of thei first products in 2020 via e-commerce. These include the premium brand “Maxime” and the economy counterpart “Woofy,” both for dogs, and the line has seen significant growth in popularity.

The continued growth is also attributed to the expansion of the pet food line to cats. “Maxime” and “Tommy” for cats have been surpassing their sales targets and have steadily grown to become two of the Group’s fastest-growing pet food products.

Read more at Pilmico.com.

Frequently Asked Questions

How does Pilmico’s vision for the pet food category align with its broader business direction?
National Sales Manager Blessie Zarzuela stated the company’s goal of becoming every pet parent’s Partner in Pethood. The rapid growth of the category reflects a strategic extension of Pilmico’s animal nutrition expertise into companion animals, leveraging its existing distribution networks and brand equity as a trusted feeds manufacturer across the region.

When did Pilmico first enter the pet food category, and which brands were launched at the start?
Pilmico entered the pet food category in 2020 via e-commerce, launching the premium dog food brand Maxime and the economy counterpart Woofy. The initial rollout was digital-first, targeting online shoppers before the products expanded into physical retail channels.

What growth milestone did Pilmico’s pet food business achieve in 2022?
Pilmico’s pet food category recorded 322% year-on-year growth in 2022, driven by increased demand for dog food and the expansion of the portfolio into cat food. This performance validated the company’s entry into the category and reinforced its plans for continued investment in the segment.

Which cat food products have been performing strongest within the pet food portfolio?
Maxime for cats and Tommy, its economy counterpart, both launched in February 2022 and have since surpassed their initial sales targets. They have become two of the fastest-growing products in Pilmico’s pet food portfolio within their first year on the market.

In which countries are Pilmico’s pet food brands currently available?
The Maxime, Woofy, and Tommy brands are currently sold in the Philippines, Malaysia, and Vietnam. The company has signaled plans to expand availability to Indonesia, widening the Group’s pet food footprint across Southeast Asia.

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