Kota Urdaneta, Pangasinan - Berkomitmen untuk membangun jalan menuju mata pencaharian yang berkelanjutan melalui pertanian, Pilmico, anak perusahaan makanan dari Aboitiz Equity Ventures, baru-baru ini mengadakan Pilmico Agri & Livelihood Expo di Pusat Kebudayaan & Olahraga Urdaneta pada tanggal 18 Mei 2019.

Tujuan utama dari pameran ini adalah untuk memberikan ruang bagi calon peternak untuk belajar tentang bagaimana peternak kecil di rumah dapat menjadi sumber pendapatan yang layak. Untuk mendukung hal ini, Pilmico mengadakan seminar gratis tentang peternakan dan nutrisi serta mengadakan demo memanggang tingkat dasar dan lanjutan. Bisnis lokal juga diundang untuk memamerkan produk mereka dan terhubung dengan pelanggan dan mitra potensial di daerah tersebut.

Dengan partisipasi mitra pemerintah Pilmico, Departemen Perdagangan dan Industri, Pilmico Agri and Livelihood Expo memberikan jalan bagi komunikasi yang lebih baik mengenai persyaratan bisnis serta tips tentang bagaimana para peserta dapat memulai bisnis agribisnis mereka.

"Dengan pola pikir kewirausahaan dan keterampilan yang tepat dalam bertani, bisnis dapat berkembang dari generasi ke generasi. Pilmico Agri & Livelihood Expo adalah cara kami untuk berkontribusi kepada masyarakat; ekspresi nyata dari janji kami untuk memberdayakan sektor pekarangan, dan pada akhirnya, industri pertanian secara keseluruhan." AVP Penjualan Pakan Ternak Pilmico, Jefferson Abian, menjelaskan.

Para hadirin juga disuguhi dengan demo masak spesial dari chef selebriti, Chef Boy Logro yang menampilkan cita rasa khas Filipina yang berbeda dengan menggunakan daging babi, ayam, dan telur.

Pilmico memajukan bisnis dan masyarakat dengan menjadi Mitra sejati untuk Pertumbuhan petani dan bisnis lokal. Melalui acara-acara seperti Pilmico Agri and Livelihood Expo, perusahaan ini dapat menginspirasi pengusaha pertanian masa depan dengan berbagi pengetahuan industri yang luas, solusi bisnis, dan saran ahli.

Pertanyaan yang Sering Diajukan

How does an event like the Pangasinan expo fit within Pilmico’s nationwide advocacy work?
The Pilmico Agri and Livelihood Expo is part of a touring nationwide program that brings agricultural education, livelihood training, and market access to provincial communities. The Pangasinan stop is one of multiple provincial legs, each adapted to the specific agricultural context and community of the host city. By designing the expo as a replicable, scalable model that can be deployed across regions, Pilmico creates a platform for nationwide reach that transcends the limitations of any single event — establishing a continuous presence as a community partner rather than a periodic visitor.

What was the Pilmico Agri and Livelihood Expo and what was its specific objective in Urdaneta City?
The Pilmico Agri and Livelihood Expo was held at the Urdaneta Cultural and Sports Center in Urdaneta City, Pangasinan on May 18, 2019. The expo’s primary objective was to provide aspiring agri-entrepreneurs with a learning space to understand how backyard farming can become a viable source of income. It included free seminars on animal husbandry and nutrition, basic and advanced baking demonstrations, local business exhibitions, and a special cooking demonstration by celebrity chef Boy Logro showcasing Philippine flavors using pork, chicken, and eggs.

What role did the Department of Trade and Industry play at the expo?
DTI’s participation in the expo added a formal entrepreneurial development layer to the event. DTI’s presence allowed attendees to receive direct guidance on business requirements — including business registration and compliance — and access tips on starting their agribusiness. This government-private sector collaboration ensured that aspiring entrepreneurs attending the expo could access both Pilmico’s agricultural expertise and the government’s MSME support infrastructure in a single venue.

Why did Pilmico choose Pangasinan as a venue for this edition of the expo?
Pangasinan is one of the Philippines’ significant agricultural provinces, with a substantial base of backyard farming households engaged in pig raising and small-scale agriculture. By hosting the expo in Urdaneta City — the commercial center of Pangasinan — Pilmico maximized the reach of the event to farming communities across the province. The geographic targeting of the expo reflects a deliberate strategy of bringing livelihood support resources to the communities where backyard farmers actually operate rather than centralizing events in metro areas.

What did Pilmico AVP Jefferson Abian say about the expo’s purpose?
Jefferson Abian, Pilmico’s AVP for Feeds Sales, articulated the expo as a tangible expression of the company’s promise to empower the backyard sector and the agriculture industry as a whole. His framing — describing the event as Pilmico’s way of giving back to the community — positions the expo not as a sales event but as a social investment in the capacity and confidence of aspiring farmers and entrepreneurs. He also tied entrepreneurial success in farming to generational wealth, noting that with the right mindset and skills, businesses can thrive for generations.