Têt Nguyên Ðán, commonly known as Tét, is the most meaningful celebration in Vietnamese culture–a time when families come together to welcome the new year with hope, gratitude, and renewal. Rooted in traditions of generosity and togetherness, the season also serves as a reminder to uplift those in need.
In the spirit of Tét, Aboitiz Foods, through Gold Coin Vietnam, launched a series of community initiatives nationwide—bringing joy, relief, and support to vulnerable students and families in Binh Duong, Binh Giang, and the Hue region. These efforts reflect the company’s continued commitment to nourishing the future by empowering communities through education and opportunity.
Nourishing Students in Ho Chi Minh City
In the heart of Ho Chi Minh City, Gold Coin Feedmill Binh Duong Co., Ltd. partnered with the Ho Chi Minh City Department of Health & Social Work Center and the Binh Duong Children’s Protection Fund to support children facing significant life challenges.
With a total contribution of VND 40,000,000 (approximately USD 1,500), the initiative supported 50 children, including children with disabilities, visually impaired students, orphans, and children affected by the COVID-19 pandemic. The assistance was distributed across two communities: 25 children from Tan Dong Hiep Ward, and 25 from Dong Hoa Ward.
Each child received a Tét gift package valued at VND 800,000, providing both financial support and a sense of celebration during the holiday season. Beyond material aid, the initiative aimed to bring warmth and encouragement, ensuring that no child feels left behind during this important time of year.
Extending Support to Families in the Central Region
Further north, Gold Coin Vietnam Hai Duong expanded its efforts to support low-income households in Vietnam’s Central Region. In partnership with the local Red Cross, the program supplied essential goods and financial assistance to 40 disadvantaged families, helping them prepare for the country’s most important holiday.
With a total assistance budget of VND 43,000,000 (approximately USD 1,600), the initiative enabled families to celebrate Tét–offering not just resources, but reassurance and hope for the year ahead.
Continuing its grassroots efforts, Gold Coin Vietnam Hai Duong also organized a localized initiative in Binh Giang Commune, supporting 20 disadvantaged households. Working closely with local authorities and the Red Cross, the program delivered Tét care packages totaling VND 16,120,000.
This initiative focused on providing immediate relief while fostering a sense of inclusion, ensuring that even the most vulnerable families could welcome the new year with warmth and optimism.
A Shared Commitment to Nourish the Future
Across all initiatives, Aboitiz Foods continued to stand alongside its communities during Tét— supporting students, families, and underserved communities during an important season of renewal. These efforts went beyond providing assistance, helping create meaningful moments of connection, and reinforcing the spirit of care and togetherness that defines the season.
Frequently Asked Questions
1: What is this article about?
This article covers a series of Tét community outreach initiatives carried out by Gold Coin Vietnam across three regions in Vietnam — Binh Duong, the Hue region, and Binh Giang Commune in Hai Duong. During Vietnam’s most culturally significant holiday season, vulnerable groups including children with disabilities, orphans, and low-income households received holiday gift packages, essential goods, and financial assistance.
2: Who were the primary beneficiaries of these Tét programs?
The initiatives specifically supported children facing significant life challenges — including those with disabilities, visually impaired students, orphans, and children affected by the COVID-19 pandemic — as well as low-income and disadvantaged families in Vietnam’s Central Region and Binh Giang Commune. A total of 110 individuals and families across three distinct program locations received direct assistance during the holiday season.
3: What was the total financial impact of the combined Tét outreach programs?
Across all three initiatives, a combined total of approximately VND 99,120,000 — roughly USD 3,100 — was contributed. This covered Tét gift packages valued at VND 800,000 per child in Binh Duong, essential goods and financial assistance for 40 families in the Central Region, and care packages for 20 disadvantaged households in Binh Giang Commune.
4: How do these holiday programs align with the company’s broader mission?
Community outreach during Tét reflects a commitment to social inclusion and empowerment that extends beyond product delivery. By choosing a culturally meaningful moment to reach underserved groups, these initiatives aim to create a sense of warmth, belonging, and hope — not just material relief. The programs connect corporate purpose directly to local communities, especially the most vulnerable, during a period of renewal and new beginnings.
5: Who were the partner organizations involved in the Tét outreach programs?
The Ho Chi Minh City Department of Health and Social Work Center and the Binh Duong Children’s Protection Fund partnered to support children in Binh Duong. The local Red Cross partnered for outreach in both the Central Region and Binh Giang Commune. These government and civil society partnerships ensured targeted delivery of assistance to the most underserved households across all three program locations.
