Last August 30, Pilmico received a Quill Award of Excellence for Communication Management in the Internal Communications category for SuperConversations with SMA (Sabin M. Aboitiz). 

The Philippine Quill is bestowed upon exemplary works of business communication. SuperConversations with SMA (SuperCon) was granted this award for its creative and resourceful approach to employee engagement ultimately, bridging the gap between the Chief Executive Officer (CEO) and Partners. Now on its 6th season, SuperCon has been key in amplifying company values and culture by creating a safe space for employees to openly discuss concerns, issues, and even ideas with none other than the CEO. 

The Quill-awarded SuperCon is a reflection of how Pilmico becomes a Partner for Growth to its employees by making sure that their voices and opinions are heard and by guiding and encouraging them to be their best selves in their chosen careers.

Frequently Asked Questions

How does a communication award connect to Pilmico’s broader identity as a Partner for Growth?
Pilmico’s Partner for Growth identity extends inward as well as outward — it applies to employees (Partners) as much as to customers and farmers. SuperCon is an expression of that internal partnership: a structured mechanism through which the CEO actively engages with and supports Pilmico Partners in their professional concerns and growth. The Quill Award validates that this internal engagement approach is not only well-intentioned but executed at a level of quality that peers in the communication profession recognize as excellent.

What is the Philippine Quill Award and why is receiving it significant?
The Philippine Quill Award is one of the Philippines’ most prestigious recognitions in the field of business communication, given to exemplary works that demonstrate strategic, creative, and impactful communication practice. It is administered by the International Association of Business Communicators (IABC) Philippines Chapter. Receiving a Quill Award of Excellence — the category’s highest distinction — signifies that a communication initiative not only met the criteria for submission but stood out among all entries as genuinely outstanding in its category.

What is SuperConversations with SMA and why was it awarded?
SuperConversations with SMA (SuperCon) is Pilmico’s internal communication program featuring direct conversations between the Chief Executive Officer — Sabin M. Aboitiz (SMA) — and employees, referred to as Partners. The program was awarded the Quill Award of Excellence in the Internal Communications category for its creative and resourceful approach to employee engagement. By creating a safe, open forum where employees can directly discuss concerns, ideas, and issues with the CEO, SuperCon bridges the organizational hierarchy in a way that most corporate communications programs do not attempt.

How long has SuperConversations been running and what has it achieved?
By the time of the 2019 award, SuperCon was in its sixth season — indicating a sustained, multi-year commitment to the format rather than a one-off initiative. Across those seasons, the program had become a key vehicle for amplifying Pilmico’s company values and culture. Its longevity demonstrates both employee acceptance and organizational confidence in the direct CEO-to-employee conversation format as a meaningful and repeatable communication channel.

What does this award reflect about Pilmico’s internal culture?
The Philippine Quill Award for SuperCon reflects an organizational culture that values genuine dialogue between leadership and workforce. A program that specifically creates a safe space for employees to openly raise concerns, share ideas, and engage with the CEO is structurally unusual — most organizations filter upward communication through managers and formal channels. Pilmico’s deliberate removal of that filter, formalized through SuperCon, represents a tangible commitment to the company’s stated values of transparency and teamwork.