HUZHOU CITY, China, August 2025 — When disaster strikes, partnership takes on a deeper meaning. Aboitiz Foods, through Gold Coin China, remains steadfast in its commitment to stand beside its customers—not only in business but also in times of need.
When Typhoon Wipha struck Kengmei Village in Yangcun Town, Boluo County, one of Gold Coin China’s long-time partners faced significant damage to farm facilities. The typhoon heavily impacted farmhouses, disrupting livestock breeding and grain storage, and putting both operations and livelihoods at risk.
In response, Gold Coin China quickly mobilized disaster relief assistance to help the customer rebuild and recover. The support included the construction of a protective canopy for the farmhouse and the provision of essential materials such as cables, galvanized iron tiles, and labor for repairs.
These interventions helped restore farm structures, safeguard equipment, and prevent further crop losses caused by prolonged exposure to rain. In total, USD 2510 was allocated to support the restoration project, allowing the partner to restore operations within a month.
Before photos at the top and after photos at the bottom, showing the rebuilt farm house completed.
Gold Coin China allocated USD 2,510 in the restoration project, helping the customer rebuild facilities and resume operations.
“We treat our customers as long-term partners,” shared the Gold Coin China team. “When challenges arise, our role is to help them get back on their feet and build stronger foundations for the future.”
Strengthening resilience through partnership
Beyond addressing immediate needs, the initiative also laid the groundwork for a “disaster-response and long-term service” approach—a model designed to improve resilience and operational readiness across Gold Coin China’s agricultural network.
This proactive framework integrates disaster preparedness, recovery strategies, and ongoing support to help customers strengthen their operations against future disruptions. It also demonstrates Aboitiz Foods’ commitment to shared progress and sustainable growth within the farming community.
Together, we rise stronger
Through efforts like these, Aboitiz Foods, through Gold Coin China, continues to fulfill its promise of Together We Nourish the Future—supporting partners, restoring livelihoods, and fostering resilience in times of uncertainty.
By transforming recovery into opportunity, Gold Coin China reaffirms that true partnership extends beyond business—rooted in care, collaboration, and the shared goal of nourishing a stronger, more sustainable future for all.
FAQs:
- What prompted Gold Coin China to launch disaster relief assistance for their customer?
The assistance was initiated after Typhoon Wipha caused severe damage to one of Gold Coin China’s partner farms in Kengmei Village, disrupting livestock breeding and grain storage operations. - What kind of support did Gold Coin China provide?
The team provided both material and structural assistance—constructing a protective canopy for the farmhouse and supplying essential materials such as cables, galvanized iron tiles, and labor for repairs. - What is the “disaster-response and long-term service” approach mentioned in the article?It was a model established to strengthen the resilience of customers’ farms by integrating disaster preparedness, recovery strategies, and continuous support into Gold Coin China’s service framework.
