HUZHOU CITY, China, August 2025 — When disaster strikes, partnership takes on a deeper meaning. Aboitiz Foods, through Gold Coin China, remains steadfast in its commitment to stand beside its customers—not only in business but also in times of need.

When Typhoon Wipha struck Kengmei Village in Yangcun Town, Boluo County, one of Gold Coin China’s long-time partners faced significant damage to farm facilities. The typhoon heavily impacted farmhouses, disrupting livestock breeding and grain storage, and putting both operations and livelihoods at risk.

In response, Gold Coin China quickly mobilized disaster relief assistance to help the customer rebuild and recover. The support included the construction of a protective canopy for the farmhouse and the provision of essential materials such as cables, galvanized iron tiles, and labor for repairs. 

These interventions helped restore farm structures, safeguard equipment, and prevent further crop losses caused by prolonged exposure to rain. In total, USD 2510 was allocated to support the restoration project, allowing the partner to restore operations within a month.

Before photos at the top and after photos at the bottom, showing the rebuilt farm house completed.

Gold Coin China allocated USD 2,510 in the restoration project, helping the customer rebuild facilities and resume operations.

“We treat our customers as long-term partners,” shared the Gold Coin China team. “When challenges arise, our role is to help them get back on their feet and build stronger foundations for the future.”

Strengthening resilience through partnership

Beyond addressing immediate needs, the initiative also laid the groundwork for a “disaster-response and long-term service” approach—a model designed to improve resilience and operational readiness across Gold Coin China’s agricultural network.

This proactive framework integrates disaster preparedness, recovery strategies, and ongoing support to help customers strengthen their operations against future disruptions. It also demonstrates Aboitiz Foods’ commitment to shared progress and sustainable growth within the farming community.

Together, we rise stronger

Through efforts like these, Aboitiz Foods, through Gold Coin China, continues to fulfill its promise of Together We Nourish the Future—supporting partners, restoring livelihoods, and fostering resilience in times of uncertainty.

By transforming recovery into opportunity, Gold Coin China reaffirms that true partnership extends beyond business—rooted in care, collaboration, and the shared goal of nourishing a stronger, more sustainable future for all.

Frequently Asked Questions

What is this article about?
This article covers how Gold Coin China, an Aboitiz Foods brand, provided disaster relief assistance to a long-time farm partner after Typhoon Wipha severely damaged their facilities in Kengmei Village, Huzhou City, China in August 2025. It highlights the company’s commitment to supporting customers not just in business, but in times of crisis.

What damage did Typhoon Wipha cause to the partner farm?
The typhoon severely damaged farmhouses in Kengmei Village, disrupting livestock breeding and grain storage operations. The destruction put both the farm’s daily operations and the livelihood of the partner at risk, requiring immediate external intervention to stabilize and restore the facility.

What specific assistance did Gold Coin China provide to the affected customer?
Gold Coin China constructed a protective canopy for the damaged farmhouse and supplied essential materials including cables, galvanized iron tiles, and labor for repairs. A total of USD 2,510 was allocated to the restoration effort, enabling the partner to resume normal farm operations within one month.

What is the ‘disaster-response and long-term service’ approach introduced in this initiative?
This is a proactive service framework developed to strengthen the resilience of Gold Coin China’s agricultural network. It integrates disaster preparedness, recovery strategies, and ongoing support to help farm partners withstand future disruptions, going beyond one-time relief to build lasting operational readiness.

What broader value does this initiative reflect for Aboitiz Foods and Gold Coin China?
The initiative embodies the Aboitiz Foods commitment of ‘Together We Nourish the Future,’ demonstrating that true partnership extends beyond commercial transactions. By transforming a recovery effort into a resilience-building opportunity, Gold Coin China reinforces its role as a trusted partner invested in the long-term sustainability and well-being of the farming community.