The elderly are the pillars of our communities, carrying with them wisdom, experience, and tradition. Yet, they are often among the most overlooked. Aboitiz Foods, through Gold Coin China, recognizes this and remains steadfast in its commitment to uplifting the well-being of its communities through meaningful corporate social responsibility (CSR) initiatives. By addressing specific local needs and providing targeted support, these efforts help foster resilience and well-being among those who need it most.
On November 1, Gold Coin China Dongguan, in collaboration with the Dongguan local government, hosted a community event for the elderly residents of Zhangpeng Community. The program, held at the Village Committee of Zhangpeng, Machong, Dongguan, Guangdong, China, provided support to 550 beneficiaries, including individuals aged 80 and older and persons with disabilities.
The event began with an introduction by Dr. Kar Ching Ong, Country Director of Gold Coin China, who welcomed attendees and highlighted the company’s commitment to community welfare. The Gold Coin Dongguan team then distributed gift packs worth a total of CNY 110,000. Each pack contained daily essentials such as cooking oil, rice, noodles, and flour, providing much-needed support to help the beneficiaries meet their everyday needs. After distributing essential goods to the elderly beneficiaries, the team visited the households of two elderly individuals with disabilities, to offer additional care and support.
This initiative highlights Gold Coin China’s dedication to supporting its communities and making a meaningful impact. It also reinforces Aboitiz Foods’ promise of nourishing the future—taking meaningful steps today to ensure a brighter, more sustainable tomorrow, one community at a time.
Frequently Asked Questions
What does this initiative reflect about Aboitiz Foods’ CSR approach in China?
The event demonstrates Gold Coin China’s focus on addressing specific local needs — particularly for often-overlooked groups such as the elderly and persons with disabilities — in line with Aboitiz Foods’ broader promise of nourishing the future and building stronger, more resilient communities.
What was the community event organized by Gold Coin China Dongguan?
On November 1, Gold Coin China Dongguan, in collaboration with the Dongguan local government, hosted a community support event at the Village Committee of Zhangpeng, Machong, Dongguan, Guangdong. The event benefitted 550 people, including residents aged 80 and older and persons with disabilities.
What support was provided to elderly beneficiaries at the event?
The Gold Coin Dongguan team distributed gift packs worth a combined total of CNY 110,000. Each pack contained daily essentials — cooking oil, rice, noodles, and flour — to help beneficiaries meet their everyday needs.
Were there additional forms of support beyond the gift packs?
Yes. Following the main distribution, the team visited the homes of two elderly individuals with disabilities to provide additional care and personal support — going beyond a group event to ensure more vulnerable community members were directly reached.
Who led the event and what was highlighted?
Dr. Kar Ching Ong, Country Director of Gold Coin China, welcomed attendees and spoke to the company’s commitment to community welfare. The event was coordinated in close partnership with local government representatives from Zhangpeng Community.
