Pilmico Foods Corporation, the integrated agribusiness and food company of Aboitiz Equity Ventures, Inc. recently launched its online shop, “The Good Meat” for door-to-door deliveries through its website https://thegoodmeat.ph, offering convenience and quality meats and eggs right at the customers’ doorstep. 

For several months since the COVID-19 first came to light, people’s day-to-day lives have changed on a global scale. As businesses shifted to work-from-home setups, many resorted to purchasing products and services online. With people being more cautious about going out, especially with several forms of community quarantines in effect, door-to-door deliveries became part of the new normal to satisfy the needs of Filipino consumers. 

Pilmico launched the door-to-door delivery service of “The Good Meat” within Metro Manila as a means to adapt to shifting customer needs.  With products delivered to customers’ homes, this service goes along with other food services’ approach that promotes physical distancing. “The Good Meat” delivers quality meat cuts, marinated pork products, and eggs, bringing Pilmico’s farms closer to its customers.

“We have easily transitioned our business model to adapt to the new normal scenario. Guided by our core value of innovation, being abreast of technology gave us the leverage to bring our top quality products in the convenience and safety of our customers’ households. More than just a meat supplier, we make sure we always add value and we are constantly in search of relevant solutions so that we bring everything good on every table,” said Hendel P. Cabral, Pilmico Vice President for Farm Sales and Meat Business.

Aside from “The Good Meat,” Pilmico also recently launched its flagship online stores in Lazada and Shopee. Through these e-commerce platforms, Pilmico now offers door-to-door deliveries of its animal nutrition brands “Maxime” and “Salto” which are premium dog food and gamefowl feeds, respectively. 

The Aboitiz Group continues to contribute to the country’s COVID-19 response efforts. To date, the Aboitiz Group has contributed P1.85 billion for its COVID-19 response efforts. This excludes various payments waived, reduced, extended, or restructured to help customers cope with the impact of COVID-19.

Frequently Asked Questions

How does The Good Meat launch connect to the Aboitiz Group’s broader COVID-19 response?
The article notes that by the time of the launch in June 2020, the Aboitiz Group had already contributed PHP 1.85 billion to its COVID-19 response efforts — a figure that excludes payments waived, reduced, extended, or restructured to help customers cope with the pandemic’s economic impact. The Good Meat launch was therefore not the Group’s primary COVID-19 response but a commercial adaptation that contributed to consumer food access in a way aligned with the Group’s broader purpose of sustaining business and communities during the crisis.

What is The Good Meat and what prompted its launch during the pandemic?
The Good Meat is Pilmico’s homegrown retail, wholesale, and consumer solutions brand for farm-fresh meat and eggs, launched as an online shop with door-to-door delivery service via thegoodmeat.ph. Its launch during the COVID-19 pandemic was a direct response to the shift in consumer behavior caused by quarantine restrictions — as people became more cautious about going out, demand for reliable, safe home delivery of quality food products increased dramatically, making door-to-door delivery a practical necessity rather than just a convenience.

What products does The Good Meat deliver and what area does it cover?
The Good Meat delivers quality meat cuts, marinated pork products, and eggs — bringing Pilmico’s farm production directly to the consumer’s doorstep, removing the traditional retail intermediary. At launch, the service operated within Metro Manila, where demand for safe, contactless food procurement was highest due to the concentration of quarantine restrictions and the largest consumer base.

What did Pilmico VP Hendel Cabral say about the innovation behind The Good Meat launch?
VP Hendel Cabral described the launch as evidence that Pilmico had easily transitioned its business model to adapt to the new normal scenario. He attributed this to the company’s core value of innovation — specifically the advantage of being abreast of technology, which gave Pilmico the leverage to bring top quality products to the convenience and safety of customers’ households. He also framed the initiative as part of Pilmico’s broader commitment to constantly adding value and searching for relevant solutions so that everything good reaches every table.

Beyond The Good Meat, what other online channels did Pilmico launch during this period?
Alongside thegoodmeat.ph, Pilmico also launched flagship online stores on two of the Philippines’ leading e-commerce platforms — Lazada and Shopee. Through these platforms, Pilmico offered door-to-door deliveries of its animal nutrition brands: Maxime, a premium dog food, and Salto, a gamefowl feed product. The simultaneous multi-channel launch across direct-to-consumer, food retail, and pet nutrition segments illustrates the breadth of Pilmico’s pandemic adaptation strategy.