Pilmico Foods Corporation, perusahaan agribisnis dan makanan terintegrasi dari Aboitiz Equity Ventures, Inc. baru-baru ini meluncurkan toko online-nya, "The Good Meat" untuk pengiriman dari rumah ke rumah melalui situs webnya https://thegoodmeat.ph, menawarkan kenyamanan dan kualitas daging dan telur yang baik tepat di depan pintu pelanggan. 

Selama beberapa bulan sejak COVID-19 pertama kali muncul, kehidupan sehari-hari masyarakat telah berubah dalam skala global. Seiring dengan beralihnya bisnis ke pengaturan kerja dari rumah, banyak yang terpaksa membeli produk dan layanan secara online. Dengan orang-orang yang lebih berhati-hati untuk keluar rumah, terutama dengan beberapa bentuk karantina komunitas yang diberlakukan, pengiriman dari rumah ke rumah menjadi bagian dari kebiasaan baru untuk memenuhi kebutuhan konsumen Filipina. 

Pilmico meluncurkan layanan pengantaran "The Good Meat" dari rumah ke rumah di Metro Manila sebagai sarana untuk beradaptasi dengan perubahan kebutuhan pelanggan. Dengan produk yang diantarkan ke rumah pelanggan, layanan ini sejalan dengan pendekatan layanan makanan lainnya yang mempromosikan jarak fisik. "The Good Meat" mengantarkan potongan daging berkualitas, produk daging babi yang diasinkan, dan telur, sehingga mendekatkan peternakan Pilmico dengan para pelanggannya.

"Kami dengan mudah melakukan transisi model bisnis untuk beradaptasi dengan skenario normal baru. Dipandu oleh nilai utama kami yaitu inovasi, mengikuti perkembangan teknologi memberi kami keunggulan untuk menghadirkan produk berkualitas tinggi dalam kenyamanan dan keamanan rumah tangga pelanggan kami. Lebih dari sekadar pemasok daging, kami memastikan bahwa kami selalu memberikan nilai tambah dan terus mencari solusi yang relevan sehingga kami dapat memberikan yang terbaik di setiap meja makan," ujar Hendel P. Cabral, Wakil Presiden Pilmico untuk Penjualan Peternakan dan Bisnis Daging.

Selain "The Good Meat", Pilmico juga baru-baru ini meluncurkan toko online andalannya di Lazada dan Shopee. Melalui platform e-commerce ini, Pilmico kini menawarkan pengiriman door-to-door untuk merek nutrisi hewan "Maxime" dan "Salto", yang masing-masing merupakan makanan anjing premium dan pakan ternak. 

Grup Aboitiz terus berkontribusi dalam upaya penanggulangan COVID-19 di Filipina. Hingga saat ini, Grup Aboitiz telah menyumbangkan P1,85 miliar untuk upaya penanggulangan COVID-19. Ini tidak termasuk berbagai pembayaran yang dibebaskan, dikurangi, diperpanjang, atau direstrukturisasi untuk membantu pelanggan mengatasi dampak COVID-19.

Pertanyaan yang Sering Diajukan

How does The Good Meat launch connect to the Aboitiz Group’s broader COVID-19 response?
The article notes that by the time of the launch in June 2020, the Aboitiz Group had already contributed PHP 1.85 billion to its COVID-19 response efforts — a figure that excludes payments waived, reduced, extended, or restructured to help customers cope with the pandemic’s economic impact. The Good Meat launch was therefore not the Group’s primary COVID-19 response but a commercial adaptation that contributed to consumer food access in a way aligned with the Group’s broader purpose of sustaining business and communities during the crisis.

What is The Good Meat and what prompted its launch during the pandemic?
The Good Meat is Pilmico’s homegrown retail, wholesale, and consumer solutions brand for farm-fresh meat and eggs, launched as an online shop with door-to-door delivery service via thegoodmeat.ph. Its launch during the COVID-19 pandemic was a direct response to the shift in consumer behavior caused by quarantine restrictions — as people became more cautious about going out, demand for reliable, safe home delivery of quality food products increased dramatically, making door-to-door delivery a practical necessity rather than just a convenience.

What products does The Good Meat deliver and what area does it cover?
The Good Meat delivers quality meat cuts, marinated pork products, and eggs — bringing Pilmico’s farm production directly to the consumer’s doorstep, removing the traditional retail intermediary. At launch, the service operated within Metro Manila, where demand for safe, contactless food procurement was highest due to the concentration of quarantine restrictions and the largest consumer base.

What did Pilmico VP Hendel Cabral say about the innovation behind The Good Meat launch?
VP Hendel Cabral described the launch as evidence that Pilmico had easily transitioned its business model to adapt to the new normal scenario. He attributed this to the company’s core value of innovation — specifically the advantage of being abreast of technology, which gave Pilmico the leverage to bring top quality products to the convenience and safety of customers’ households. He also framed the initiative as part of Pilmico’s broader commitment to constantly adding value and searching for relevant solutions so that everything good reaches every table.

Beyond The Good Meat, what other online channels did Pilmico launch during this period?
Alongside thegoodmeat.ph, Pilmico also launched flagship online stores on two of the Philippines’ leading e-commerce platforms — Lazada and Shopee. Through these platforms, Pilmico offered door-to-door deliveries of its animal nutrition brands: Maxime, a premium dog food, and Salto, a gamefowl feed product. The simultaneous multi-channel launch across direct-to-consumer, food retail, and pet nutrition segments illustrates the breadth of Pilmico’s pandemic adaptation strategy.