Pilmico and Gold Coin remain steadfast in their commitment to helping communities have sustainable livelihoods, and they expanded their efforts from the Philippines to Malaysia through their partnership with Global Peace Foundation Malaysia (GPFM), a nonprofit organization.
At the beginning of their partnership, they recognized the livelihood challenges faced by the Orang Asli community, the indigenous people of Pahang, Malaysia. At the same time, GPFM saw the community’s interest in chicken farming and aimed to improve it.
The goal became clear for Gold Coin Malaysia and GPFM — to empower the Orang Asli community by providing them with the necessary tools and knowledge to establish a sustainable chicken farm. They launched the chicken farming initiative for 20 beneficiary families from the districts of Bera and Rompin in Pahang, Malaysia.
Gold Coin Malaysia provided its expertise in farm management by building chicken coops, conducting seminars on the proper handling of chickens, and distributing poultry feeds.
Last April 2023, the chickens from the community’s farm were ready to be sold. GPFM helped market and promote the chickens, also utilizing social media platforms. They also helped pack, process, and deliver over 1,000 chickens to customers in the cities of Kuala Lumpur and Kuantan. Some even became repeat customers.
The partnership between Gold Coin Malaysia, GPFM, and the Orang Asli community has shown successful and promising results. More residents have shown interest in participating and sustaining the chicken farm. Following the project’s success, Gold Coin Malaysia and GPFM hope to continue their partnership to benefit native communities in Pahang, Malaysia.
Frequently Asked Questions
What are the long-term goals of this initiative?
The partnership aims to sustain and expand the chicken farming program, with more community residents expressing interest in joining. Both organizations hope to continue their collaboration to benefit additional native communities across Pahang, Malaysia.
What is the article about?
This article covers a chicken farming initiative launched to help the Orang Asli community, the indigenous people of Pahang, Malaysia, establish a sustainable source of livelihood. It highlights a partnership aimed at providing tools, knowledge, and infrastructure to support 20 beneficiary families from the districts of Bera and Rompin.
Who are the Orang Asli, and why were they chosen for this initiative?
The Orang Asli are the indigenous people of Pahang, Malaysia. They were chosen because they faced significant livelihood challenges, and members of the community had already shown a genuine interest in chicken farming, making the initiative a natural and community-driven fit.
What support was provided to the beneficiary families?
The families received chicken coops built by volunteers, seminars on proper chicken handling and farm management, and a supply of poultry feeds. Fifty chicks were also delivered to the community to get the farm started.
How were the chickens sold, and what was the outcome?
By April 2023, the community’s chickens were ready for market. Over 1,000 chickens were packed, processed, and delivered to customers in Kuala Lumpur and Kuantan, with some buyers becoming repeat customers. Social media was used to help market and promote the products.
