Animal care in motion. The rescues at SECASPI in Calamba received a well-deserved wellness boost, fueled by Maxime’s premium nutrition and essential vaccinations provided in partnership with the UP Venerable Lady Veterinarians.
(As published in Malaya Business Insight’s Weekender, May 2, 2026)
There’s a quiet kind of happiness in everyday moments with pets—the excited welcome at the door, the comfort of their presence, and the simple routines that become cherished rituals. For many Filipino households, pets have long since graduated from being “house guards” to becoming true family members. This shift has turned pet care into a more thoughtful, intentional part of daily life.
Today’s pet parents are no longer just looking for sustenance; they are looking for longevity and quality of life. This deeper bond is precisely what drives the mission of pet food brands dedicated to supporting the health and well-being of our animal companions.
A more mindful way to care
As Maxime Pet Food marks its sixth anniversary, the brand reflects on an advocacy that has defined its journey: the pursuit of “living the best life together” through high-quality nutrition and responsible care
This commitment aligns with Aboitiz Foods’ purpose of sustainably feeding Asia’s growth from mill to meal—ensuring that nutrition, whether for people or pets, is delivered with care, quality, and responsibility at every stage.
For today’s pet parents, feeding is no longer just routine; it reflects a deeper commitment to health and well-being. The company supports this shift with carefully formulated nutrition designed to help pets thrive, reinforcing that proper nourishment is one of the most meaningful ways to care for pets and a cornerstone of responsible pet parenting.
Compassion beyond the home
Animal care in motion. The rescues at SECASPI in Calamba received a well-deserved wellness boost, fueled by Maxime’s premium nutrition and essential vaccinations provided in partnership with the UP Venerable Lady Veterinarians.
Maxime’s advocacy goes beyond the household and into communities, supporting animal welfare initiatives and donating pet food to reinforce the role of proper nutrition for long-term well-being.
Over the years, the brand has supported pet adoption drives – the most recent one being with Biyaya Animal Care – helping rescued animals find loving homes. It has also taken part in pet veterinary missions, vaccination drives, and anti-rabies awareness campaigns, promoting preventive care among pet owners.
Recently, the company mobilized an outreach with the University of the Philippines’ Venerable Lady Veterinarians, where volunteers spent time feeding and caring for rescued cats and dogs awaiting adoption at the Second Chance Aspin Shelter Philippines Inc. (SECASPI) in Calamba, Laguna.
Leonido Torres, Jr., Channel Development Specialist for Maxime, remarked, “We’re creating spaces where we can show genuine care for animals and connect with those who share our passion, especially for rescues.”
More than an activity, it was a reminder that responsible pet parenting extends beyond one’s own home. It’s about contributing to a wider culture of care that ensures every animal has the chance to be nourished and cared for.
“Seeing the community come together for our rescues is truly moving. Every vaccinated dog and every full bowl of food represents a second chance at life,” said Cherry Licup, Overall Operations for SECASPI.
Growing with purpose
The future of pet care in the Philippines looks bright as more owners embrace their roles with mindfulness. Whether through better nutrition, regular vet check-ups, or simply spending more quality time together, the goal remains the same: ensuring our furry companions live their healthiest, happiest lives.
Celebrating six years of fur-real love, Maxime continues to strengthen its role in a community that values not just cares, but consistency—showing up every day in the small but meaningful choices that allow furparents and their pets to live the best life together – one bowl, one home, and one genuine connection at a time.
Frequently Asked Questions
1: What is this article about?
This article explores the evolving role of pets in Filipino households and how responsible pet ownership has become more intentional. It highlights a brand’s sixth anniversary commitment to quality nutrition, animal welfare advocacy, and community outreach — including a shelter visit where rescued animals received food and vaccinations from veterinary volunteers.
2: What does responsible pet ownership look like beyond feeding?
Responsible pet ownership extends beyond daily feeding. It includes regular veterinary check-ups, vaccination, and supporting animal welfare in the wider community. Participation in adoption drives, veterinary missions, and anti-rabies campaigns are meaningful ways pet owners and organizations can contribute to a broader culture of care for all animals, not just their own companions.
3: Why has pet care become more intentional in Filipino households?
Pets have transitioned from being utility animals to beloved family members in many Filipino homes. This cultural shift has prompted owners to prioritize longevity and quality of life over basic sustenance. Today’s pet parents actively seek out premium nutrition, preventive healthcare, and enriching routines that reflect their deeper emotional bond with their animals.
4: What role does nutrition play in a pet’s long-term well-being?
Proper nutrition is foundational to a pet’s long-term health and happiness. High-quality pet food formulated with real ingredients supports healthier development, better energy levels, and improved overall vitality. Choosing a nutritionally complete diet is one of the most consistent and meaningful actions a pet owner can take every single day.
5: What was the significance of the SECASPI shelter outreach?
The outreach at the Second Chance Aspin Shelter Philippines Inc. in Calamba, Laguna, brought together veterinary volunteers and pet food donations to care for rescued cats and dogs awaiting adoption. It reinforced that genuine pet advocacy means showing up for all animals — especially those in shelters — by providing nourishment, medical care, and the chance for a second life.
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