Animal care in motion. The rescues at SECASPI in Calamba received a well-deserved wellness boost, fueled by Maxime’s premium nutrition and essential vaccinations provided in partnership with the UP Venerable Lady Veterinarians.
(As published in Malaya Business Insight’s Weekender, May 2, 2026)
There’s a quiet kind of happiness in everyday moments with pets—the excited welcome at the door, the comfort of their presence, and the simple routines that become cherished rituals. For many Filipino households, pets have long since graduated from being “house guards” to becoming true family members. This shift has turned pet care into a more thoughtful, intentional part of daily life.
Today’s pet parents are no longer just looking for sustenance; they are looking for longevity and quality of life. This deeper bond is precisely what drives the mission of pet food brands dedicated to supporting the health and well-being of our animal companions.
A more mindful way to care
As Maxime Pet Food marks its sixth anniversary, the brand reflects on an advocacy that has defined its journey: the pursuit of “living the best life together” through high-quality nutrition and responsible care
This commitment aligns with Aboitiz Foods’ purpose of sustainably feeding Asia’s growth from mill to meal—ensuring that nutrition, whether for people or pets, is delivered with care, quality, and responsibility at every stage.
For today’s pet parents, feeding is no longer just routine; it reflects a deeper commitment to health and well-being. The company supports this shift with carefully formulated nutrition designed to help pets thrive, reinforcing that proper nourishment is one of the most meaningful ways to care for pets and a cornerstone of responsible pet parenting.
Compassion beyond the home
Animal care in motion. The rescues at SECASPI in Calamba received a well-deserved wellness boost, fueled by Maxime’s premium nutrition and essential vaccinations provided in partnership with the UP Venerable Lady Veterinarians.
Maxime’s advocacy goes beyond the household and into communities, supporting animal welfare initiatives and donating pet food to reinforce the role of proper nutrition for long-term well-being.
Over the years, the brand has supported pet adoption drives – the most recent one being with Biyaya Animal Care – helping rescued animals find loving homes. It has also taken part in pet veterinary missions, vaccination drives, and anti-rabies awareness campaigns, promoting preventive care among pet owners.
Recently, the company mobilized an outreach with the University of the Philippines’ Venerable Lady Veterinarians, where volunteers spent time feeding and caring for rescued cats and dogs awaiting adoption at the Second Chance Aspin Shelter Philippines Inc. (SECASPI) in Calamba, Laguna.
Leonido Torres, Jr., Channel Development Specialist for Maxime, remarked, “We’re creating spaces where we can show genuine care for animals and connect with those who share our passion, especially for rescues.”
More than an activity, it was a reminder that responsible pet parenting extends beyond one’s own home. It’s about contributing to a wider culture of care that ensures every animal has the chance to be nourished and cared for.
“Seeing the community come together for our rescues is truly moving. Every vaccinated dog and every full bowl of food represents a second chance at life,” said Cherry Licup, Overall Operations for SECASPI.
Growing with purpose
The future of pet care in the Philippines looks bright as more owners embrace their roles with mindfulness. Whether through better nutrition, regular vet check-ups, or simply spending more quality time together, the goal remains the same: ensuring our furry companions live their healthiest, happiest lives.
Celebrating six years of fur-real love, Maxime continues to strengthen its role in a community that values not just cares, but consistency—showing up every day in the small but meaningful choices that allow furparents and their pets to live the best life together – one bowl, one home, and one genuine connection at a time.
FAQs
- What is Maxime Pet Food’s core advocacy?
Celebrating its sixth anniversary, Maxime reaffirms its commitment through providing high-quality nutrition and responsible care so fur-parents and their pets can live their best life together.
- How does Maxime support animal welfare initiatives outside of the home?
Maxime supports initiatives such as pet adoption drives, pet veterinary missions, vaccination drives, and anti-rabies awareness campaigns. They also donate pet food to reinforce the role of proper nutrition for long-term well-being.
- What was the focus of Maxime’s recent community outreach?
The company recently mobilized an outreach with the University of the Philippines’ Venerable Lady Veterinarians, where volunteers provided premium nutrition and essential vaccinations to rescued cats and dogs awaiting adoption at the Second Chance Aspin Shelter Philippines Inc. (SECASPI) in Calamba, Laguna.
