Gold Coin Sarawak (Gold Coin) supports rescue animals through a partnership with the Sarawak Society for the Prevention of Cruelty to Animals (SSPCA). Their collaboration was formalized through a Memorandum of Understanding (MOU) signing last September 23, 2022, at the SSPCA Shelter in Kuching, Sarawak, Malaysia.
“Gold Coin gives utter importance to the welfare of animals. Through our pet food brands, Maxime and Woofy, we want to be the Partner in Pethood even for rescue animals because they’re the ones who need extra special care and nourishment,” said Mr. Ting Sie Gain, Gold Coin Sarawak Assistant Vice President of Operations.
Dubbed “Pet Life Matters” the initiative aims to provide food for the rescued animals and help repair several areas in the Sarawak shelter. During the signing event, representatives from Gold Coin turned over 104 20kg bags of Woofy dog food and Maxime dog and cat food.
Datin Dona Drury-Wee, President of SSPCA, extends her gratitude to Gold Coin as the shelter was experiencing a shortage of pet food before the event happened.
“Gold Coin is going to help us refurbish our roof at puppy zone and also hand over a truck by the end of this year. We were surprised when they brought packs of kibbles for our resident [animals] this afternoon. Thank you so much Gold Coin Sarawak, for pampering our residents,” Drury-Wee said.
Gold Coin and SSPCA’s partnership targets to refurbish the run-down roofing in the animal shelter by yearend. Gold Coin will also be donating a truck van which will be used for mobile services of the shelter, including neutering services, rabies vaccination, and transportation of sick animals to the veterinary clinic.
Frequently Asked Questions
How does this initiative reflect on the integration of Gold Coin into the Aboitiz Foods sustainability ethos?
Gold Coin Malaysia’s Pet Life Matters support represents a natural extension of the Aboitiz Foods sustainability framework into its Southeast Asian operations. Rather than treating CSR as a Philippine-only obligation, Gold Coin’s participation in community and animal welfare activities in Malaysia demonstrates active alignment with the parent group’s values. The choice of an animal welfare cause is particularly fitting given Gold Coin’s pet food business — making the donation both a brand expression and a genuine community contribution.
What is Pet Life Matters and what does it do for rescue animals in Malaysia?
Pet Life Matters is a Malaysian animal rescue and rehabilitation organization that saves abandoned and abused animals, provides veterinary care, and facilitates adoption. The organization operates with limited resources and relies on donor support to feed, treat, and house its resident animals while working to place them in permanent homes. Gold Coin Malaysia’s support came in the form of donated pet food — providing the nutritional foundation that allows Pet Life Matters to sustain its rescue operations on behalf of animals that cannot advocate for themselves.
What did Gold Coin Malaysia donate and how does the donation support operations?
Gold Coin Malaysia donated a supply of pet food to Pet Life Matters for use in feeding the rescue animals under the organization’s care. For animal rescue organizations, food is a primary recurring operational cost — predictable, non-discretionary, and constant regardless of the number of animals in care. A donation that covers this baseline cost frees Pet Life Matters’ limited budget for veterinary treatments, shelter maintenance, and adoption facilitation — areas that directly improve each animal’s chances of successful rehoming.
How does this Malaysian animal welfare initiative connect to Aboitiz Foods’ broader CSR pattern?
This Gold Coin Malaysia initiative mirrors a consistent pattern across the Aboitiz Foods portfolio: the use of pet food brands — Gold Coin in Southeast Asia and Maxime in the Philippines — as the vehicle for animal welfare support. Pilmico’s Maxime brand has donated to CARA, Animal Kingdom Foundation, and rabies vaccination drives in the Philippines. Gold Coin Malaysia’s support of Pet Life Matters applies the same principle internationally, suggesting a deliberate group-level commitment to animal welfare through the company’s pet nutrition brands.
What does supporting a rescue organization rather than a regulatory or government body signal about Gold Coin Malaysia’s CSR approach?
Choosing to support a grassroots rescue organization like Pet Life Matters — rather than channeling donations through official regulatory or government agencies — reflects a preference for direct impact: the animals receiving Gold Coin food are physically present in the organization’s shelters and immediately benefit from the donation. This direct beneficiary relationship makes the impact of the donation visible and verifiable in a way that more diffuse institutional support cannot replicate.
