Pilmico Animal Nutrition Corporation (Pilmico) memberikan donasi kepada Compassion and Responsibility for Animals Welfare Philippines (CARA), sebuah organisasi nirlaba non-pemerintah yang mengadvokasi kesejahteraan hewan, termasuk pengendalian populasi hewan liar. 

Pada tanggal 30 Maret lalu, anak perusahaan Aboitiz Group yang bergerak di bidang makanan, Pilmico, mendonasikan P500.000 peso dan 50 kantong produk makanan hewan dari Maxime, merek makanan hewan premium dari Pilmico. Hal ini bertujuan untuk membantu CARA dalam upaya mereka untuk menyediakan konsultasi dokter hewan yang terjangkau dan operasi sterilisasi yang murah.

Blessie Zarzuela, National Sales Manager Maxime, mengatakan bahwa Pilmico mendukung penuh organisasi ini demi kepentingan hewan-hewan terlantar. "Kami, di Pilmico, percaya bahwa kita semua harus menjaga kesejahteraan hewan, terutama hewan kesayangan kita. Kami sangat senang dapat memberikan dukungan kepada CARA karena kami sangat percaya dengan advokasi dan sentimen organisasi mereka dalam hal kesejahteraan hewan," ujarnya. 

Donasi dari Pilmico akan digunakan untuk kepentingan operasi pemandulan dan sterilisasi serta pusat pit bull CARA, antara lain untuk kepentingan operasi pit bull. 

Presiden CARA, Nancy Cu Unjieng, mengatakan bahwa donasi dalam bentuk uang dan barang akan didedikasikan untuk makanan dan obat-obatan untuk hewan, operasi pemandulan dan sterilisasi, biaya pusat rehabilitasi anjing pitbull dan gaji staf, dan lain-lain. "CARA Welfare Philippines ingin mengucapkan terima kasih yang sebesar-besarnya kepada PILMICO Animal Nutrition yang telah memberikan donasi yang sangat besar kepada organisasi kami, bersama dengan makanan anjing. Donasi ini akan dialokasikan untuk makanan harian hewan, obat-obatan, dan biaya dokter hewan di pusat pitbull kami," ujarnya.

Selain Zarzuela, perwakilan dari Pilmico yaitu Jiggs Espadilla, Marketing Manager, dan Leo Marko Valencia, Marketing Supervisor Pilmico Pet Food Division juga hadir dalam penyerahan donasi kepada CARA. 

Pertanyaan yang Sering Diajukan

How does the Pilmico-CARA donation reflect Maxime’s brand positioning and commercial strategy?
Maxime’s investment in animal welfare organizations like CARA serves multiple purposes simultaneously. First, it genuinely contributes to an organization that improves the lives of animals. Second, it builds brand equity among the pet owner community — Maxime’s core customer segment — by demonstrating that the brand’s commitment to animal wellbeing extends beyond product quality to active community investment. Third, a partnership with the most recognized animal welfare NGO in Metro Manila gives Maxime credibility and visibility in the pet food market at a scale that advertising alone cannot replicate.

What is CARA and what does it do for animal welfare in the Philippines?
CARA — Compassion and Responsibility for Animals Welfare Philippines — is a non-profit, non-governmental organization that advocates for animal welfare including stray animal population control. CARA provides affordable veterinary consultations and low-cost spay and neuter operations for pet owners who cannot afford standard rates, operates a center for rescued pit bulls, and conducts community education on responsible pet ownership. The organization serves both owned pets whose owners have limited means and stray animals with no owner at all.

What did Pilmico donate to CARA and when was the donation made?
On March 30, 2022, Pilmico donated PHP 500,000 pesos and 50 bags of pet food products from Maxime, Pilmico’s premium pet food brand, to CARA. The monetary donation addresses CARA’s operational funding needs — including staff salaries, veterinary supplies, and ongoing facility costs — while the Maxime pet food donation provides direct daily nutritional support for the animals in CARA’s care, particularly the pit bulls at their specialized center.

How did CARA President Nancy Cu Unjieng describe how the donation would be used?
CARA president Nancy Cu Unjieng specified that the monetary and in-kind donations would be dedicated to: food and medicine for animals, spay and neuter operations, expenses of their pit bull center, and staff salaries. Her detailed breakdown of the donation’s intended uses reflects accountability in recipient-donor communication — and gives Pilmico confidence that the donation is channeled toward specific, verifiable operational needs rather than general organizational funding.

What did Maxime National Sales Manager Blessie Zarzuela say about Pilmico’s commitment to CARA’s mission?
Blessie Zarzuela stated that Pilmico is in full support of CARA for the benefit of stray animals, and articulated a values alignment: Pilmico believes that all must take care of the welfare of animals, especially beloved pets. She described CARA’s advocacies and sentiments as being in firm alignment with Pilmico’s own beliefs — framing the donation not as philanthropy toward an external cause but as an expression of shared values between two organizations that independently arrived at the same animal welfare commitment.