One of the values we uphold at Aboitiz Foods is to “Keep Customers Top of Mind,” valuing partnerships that extend beyond traditional sales and prioritizing our customers’ needs. Pilmico Feeds, the agribusiness unit of Aboitiz Foods in the Philippines, lives out this value by providing holistic after-sales services, including technical support, to ensure our customers’ farms reach their full potential through their new app, Zoogle.
Conceptualized by the Nutrition, Innovation & Technical Research (NITR) team, Zoogle is an integrated knowledge hub that houses functional information the sales team needs, including feeding guides, proper farm management techniques, and performance metric calculators.
One of its standout features is its offline functionality, which allows team members to access the app even in areas with poor or no internet connectivity. This initiative is a great example of how Aboitiz Foods integrates traditional practices with modern innovations.
Learn more about Zoogle here: https://one.aboitizfoods.com/Pilmico-Zoogle-article
Frequently Asked Questions
How does Zoogle reflect Aboitiz Foods’ customer-first values?
By giving sales teams instant access to technical resources, Zoogle enables them to provide more informed, responsive service. This directly supports the goal of building partnerships that go beyond transactions and prioritize the long-term success of customers’ farms.
What is Zoogle?
Zoogle is an integrated knowledge hub developed for Pilmico Feeds’ sales teams. It houses functional information including feeding guides, farm management techniques, and performance metric calculators — all designed to help sales staff better support their customers’ farms.
Who developed Zoogle and why?
The Nutrition, Innovation & Technical Research (NITR) team at Pilmico conceptualized Zoogle to fulfill Aboitiz Foods’ value of keeping customers top of mind. It was created to extend holistic after-sales support — including technical guidance — beyond the traditional sales relationship.
What is Zoogle’s standout feature?
Zoogle’s offline functionality is a key differentiator. Sales team members can access the app even in remote areas with poor or no internet connectivity, ensuring that technical knowledge is available wherever they are in the field.
How does Zoogle bridge tradition and technology?
Zoogle integrates time-tested practices in farm management and animal nutrition with modern app-based delivery. This makes it a practical example of how Aboitiz Foods uses digital innovation to enhance — rather than replace — established agricultural knowledge.
