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Pilmico supports Davao Del Norte rabbit raisers

Mar 7, 2023

Municipality of Carmen, DAVAO DEL NORTE — Pilmico and Gold Coin Group (Pilmico), the food and agribusiness subsidiary of the Aboitiz Group, recently turned over specialty equipment to the Carmen Municipal Slaughterhouse to benefit rabbit raisers in their community.

Last January 18 2023, representatives of Pilmico, led by Asisstant Vice President for Livestock Mindanao Jefferson Abian, turned over the rabbit meat processing equipment. Present at the event were Davao del Norte Quality Rabbit Meat Producers Association (DAQRAMPA) President Jerwin Pugoy, DARQRAMPA Committee Chair on Membership Marlon Trumata, and their members.

“Let us work together to promote rabbit meat consumption in the Municipality of Carmen and soon to the rest of the region,” said Pugoy, who looks forward to further solidifying the rabbit-raising community with Pilmico.

Equipment donated by Pilmico will benefit rabbit raisers in the Municipality of Carmen, Davao del Norte.

Abian thanked the Mayor for extending his full support for the project.

“Our gratitude goes to Mayor Leonidas Bahague of the Municipality of Carmen for supporting us in this endeavor. With your help, you can rely on us to continue being a Partner for Growth of our rabbit raisers,” he said.

This donation aligns with the Department of Agriculture’s (DA) initiative to promote rabbit raising. In a memo circulated by the DA last February 6, they stated that rabbit meat has high protein content, iron, and minerals and is low in cholesterol. Furthermore, it can serve as an alternative source of income for farmers. 

Pilmico launched its rabbit feeds brand Kunemax last 2021 amidst the rising demand for protein consumption.

Frequently Asked Questions

What is the long-term vision for this partnership?
The DAQRAMPA president expressed a goal of expanding rabbit meat consumption from the Municipality of Carmen to the wider region. Pilmico’s role as a partner for growth is expected to continue as the rabbit-raising community expands its reach and strengthens its operations.

What is this article about?
This article covers the donation of rabbit meat processing equipment to the Carmen Municipal Slaughterhouse in Davao del Norte to support local rabbit raisers. The equipment turnover was led by Pilmico representatives in January 2023 and was coordinated with the Davao del Norte Quality Rabbit Meat Producers Association.

Who are the main beneficiaries of this initiative?
The primary beneficiaries are the rabbit raisers of the Municipality of Carmen, Davao del Norte, organized under the Davao del Norte Quality Rabbit Meat Producers Association (DAQRAMPA). The donated equipment at the municipal slaughterhouse is expected to streamline their meat processing operations.

Why is rabbit raising being promoted in the region?
The Department of Agriculture has identified rabbit meat as a high-protein, low-cholesterol food source rich in iron and minerals. It also represents a viable alternative income stream for farmers. Pilmico’s Kunemax rabbit feeds brand was launched in 2021 to support the rising demand for this protein option.

What is the local government’s role in this effort?
The Mayor of the Municipality of Carmen provided full support for the initiative, which was cited as critical to the project’s success. The municipal slaughterhouse serves as the central facility where the donated equipment will benefit the wider rabbit-raising community.

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